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Innovation & Knowledge : New Services

Innovation & Knowledge

New Services

Bringing Healthcare Segmentations to Life: The Dawn of the GenAI-Powered Persona

Enter the age of generative AI, ushering in a new era of possibility with the advent of the persona bot – a tool with the potential to revolutionise how pharmaceutical companies activate and leverage segmentation data.
30 July 2024
Health
New Services

A Dose of Digital: Can Pharma Make DTx a Healthy Business?

Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.
20 June 2024

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