Innovation & Knowledge : New Services | Ipsos

New Services

Tips and tricks from innovation experts: how to use the Jobs to be Done methodology for successful innovation?

The strength of Jobs to be Done is that it’s always about groundbreaking studies, according to innovation expert Johannes Hartmann.
17 April 2019
New Services

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
5 September 2018

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