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Ipsos Update
In the fast-paced world of business, having precise and top-quality information is like having a valuable asset. Artificial Intelligence (AI) is the key to making this information even better.
Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
Faster and automated research is becoming increasingly more important. Ipsos answers this need from companies with the Ipsos.Digital platform.
Synthesio expert shares advice for how to ride the AI wave.
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
Synthesio expert shares social intelligence program best practices and mistakes to avoid.
Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.
Social data reveals new insights about fashion trends and shoppers
Data hybridization brings together structured and unstructured data to help brands gain market advantage.