Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
Riding the ups and downs of today’s omnichannel shopper landscape
A new survival strategy in an increasingly volatile world
Why only some advertising gets talked about on social media and becomes famous
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
Delivering customer experience in the face of mask wearing
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
A Review of 2020 Drug Approvals & Key Milestones
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
Understanding the power of spontaneous reactions to develop stronger innovations