In the fast-paced world of business, having precise and top-quality information is like having a valuable asset. Artificial Intelligence (AI) is the key to making this information even better.
A cross-cultural framework for emotion measurement.
Ipsos Update
How mature is your organisation’s Customer Experience? And what do you need to do to get where you need to be?
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
Creative Excellence brings back the magic.
In this white paper we explore how generative AI can be used within qualitative research.
Drawing on data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
The role of voice of the customer research and analytics in driving omnichannel success
This series examines how our partners across various different sectors are addressing the environmental, social, and governance challenges of the 2020s, what they’re doing to ensure that their businesses remain sustainable, and how they’re helping the world to successfully adapt. Each episode features a different specialist from with our business in conversation with a client, partner, or external expert to unpick a specific issue within or about ESG.