In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps.
There is a link between trust, reputation and the benefit of the doubt; building trust gives companies an advantage in telling their story in times of crisis, marketing their product efficiently and turning stakeholders into advocates.
Everything you need to know about mystery shopping.
Marketing to generation Z
Published in Adformatie on 27 august 2018.
To understand your consumers it is key to have an advanced retail strategy. Our data led approach to improve in store experiences provides you just that.
Ipsos' Baby Boomers research
Ipsos' generation Y (Millennials) research
Ipsos' generation X research