The adoption of artificial intelligence and automation of jobs
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
The strength of Jobs to be Done is that it’s always about groundbreaking studies, according to innovation expert Johannes Hartmann.
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
Why we should change negative perceptions of ageing
Integrating technologies that enable more comprehensive and contextual ways of conducting research
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.
How early communication research enables marketers to make more creative, bolder advertising…faster.