Fostering trust, advocacy and motivation among research participants.
Exploring the demand for more immersive experiences as we move into a more digital world.
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
The power of positive representation for a better society and a more successful brand
A monthly podcast on data collection methods in market research.
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
The evolving landscape of COVID-19 treatments
Shaping 2025 and Beyond is a new report from Ipsos Futures experts which describes plausible, thought-provoking scenarios of what the next five years may bring, helping governments, businesses and societies strategise for 2025 and beyond.
Profiling the ‘Digital Doctor’ in 2021
Real understanding to climb the Creative Effectiveness Ladder
Measuring response time for innovation and brand growth.
Opportunities and limitations for small sample sizes