The strength of Jobs to be Done is that it’s always about groundbreaking studies, according to innovation expert Johannes Hartmann.
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
Why we should change negative perceptions of ageing
Integrating technologies that enable more comprehensive and contextual ways of conducting research
This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.
How early communication research enables marketers to make more creative, bolder advertising…faster.
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent - but one that we can shape, if we choose.
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.