Ipsos MMA | Multi-Touch Attribution (MTA) | Ipsos
Ipsos MMA

Multi-Touch Attribution (MTA)

Multi-Touch Attribution (MTA) models enable marketing planners to improve the effectiveness of their addressable digital channels.

It aids cross-channel measurement and optimisation by helping digital planners target specific consumer groups with relevant offers and campaigns by creating more relevant, targeted content, media and device plans.

The approach delivers a fully integrated analysis across both digital and offline addressable channels at a customer level, taking into account all business drivers, providing a true measure of sales lift from advertising on addressable touchpoints.

How Ipsos MMA Answers Clients’ Needs

We combine software analytics and data management platforms with in-depth consulting. The service provides continuous in-market validations to not only ensure model accuracy, trust and understanding, but to help companies quickly integrate and action their findings.

Ipsos MMA’s MTA solution provides CMOs and CFOs with a unified approach that matches their decision-making ability and business planning cycles in a way that embeds understandable, validated holistic attribution results (inclusive of not only digital but other marketing, operation and relevant programming) into ongoing business operations. The cadence of results is consistent with their traditional planning and management cycles.