Generation Z – Beyond Binary: new insights into the next generation
This report pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
Looking back on a successful What's New in Market Research 2018
It was an afternoon full of inspiration, participation and conversation. With a plenary session and four rounds of power speeches the program couldn’t have been more packed. Even during breaks and drinks one could enjoy lively demonstrations of all kinds of new solutions that market research is offering us.
Global Attitudes Towards the FIFA World Cup 2018 in Russia
Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.