News & Polls

[WEBINAR] Recovery, recurrence, and research: How social research is informing COVID strategies at every stage of the pandemic

[Webinar] KEYS - Making a difference? Brands in real lives

Insight Out: an Ipsos UU podcast

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.

Exceeding customer expectations around data privacy will be key to marketers’ success, new studies find

Two landmark studies – commissioned by Google in association with Ipsos and Boston Consulting Group (BCG) – have provided unique insights into the complex and contradictory attitudes customers have to privacy online, and the opportunities brands have to reconcile those tensions1. They have also shown how the most digitally mature marketers are best placed to respond to these shifting customer dynamics, being twice as likely to grow their market share over a 12-month period compared to less digitally mature marketers2.

Ipsos NL appoints Reineke Reitsma as Head of Data & Technology

Reineke Reitsma has joined Ipsos as Head of Data & Technology on the 1st of September.

Ipsos appoints Irena Petric as Service Line Lead Audience Measurement & Media Development Netherlands

On the 1st of October Irena Petric will start as Service Line Lead Audience Measurement & Media Development Netherlands at Ipsos.

Politieke barometer week 35

Langdurige formatie nauwelijks effect op zetelverdeling

Global consumer sentiment growth has nearly halted

Consumer confidence is down in the world’s two largest economies

Sentiment about globalization cooler than before the pandemic across the world

Global survey conducted with the World Economic Forum highlights mixed views on international trade

The Future of Fats, Sugar and the Obesity Crisis

This fascinating report looks at expert opinion among regulators, academics, clinicians and food producers, as well as public opinion to chart what may happen next in terms of sugar and fat in our diets, and what it might mean for the obesity crisis. This global study of more than 20,000 people across 30 countries incorporates the expert analysis of 70 healthcare and nutrition experts.