Press release Affluent Africa 2018: How digital is driving media growth in Africa
The 5th Affluent Survey Africa, released by Ipsos on September 13th, revealed: • Despite internet penetration in the continent lagging behind other regions of the world, Africa’s Affluent population have embraced digital technology more rapidly than their European counterparts: many more of them are watching TV on their tablets, computers and smartphones and more of them read their newspapers digitally. • International TV channels now enjoy a higher reach amongst the Affluent population than national channels • Social media is now considered the first port of call for news amongst a substantial proportion of the Affluent population
Join our webinar on September 20th: Affluent in the Middle East and Africa
The adoption of mobile technology, the rise of social media and the rollout of digital broadcasting services: the media landscape in the Middle East and Africa has drastically changed over the past decade. This year, Ipsos celebrated the fifth releases of the Affluent Survey Middle East and the Affluent Survey Africa, that map these shifts in detail. What’s new in media in Africa and the Middle East? Who are these Arab and African Affluent with high spending power? And how can you as a brand reach these top-level consumers?
Fake News, Filter Bubbles and Post-Truth are Other People’s Problems…
A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.
A Way to Get Away
Taking vacation is a way to get away for a few days from the fast-paced modern world. But do we take all vacation days available to us? Do we fully disconnect when we are away? A new Ipsos Global @dvisor poll reveals opinions of citizens in 27 countries around the world about taking time off.
Press release: Media prioritise change in the Middle East
The fifth Affluent Survey Middle East, released by Ipsos on August 28th, revealed: • International media brands reach 99% of the Affluent in the Middle East • Media trust is low for national media brands • Social media growing in both size and stature • Rapid growth in personal tech • Middle Eastern millennials - the next generation of luxury buyers
Exploring the world: Where do the globe's most Affluent spend their holiday?
With the holiday season in full swing and Affluent increasingly searching for unique experiences rather than growing their material possessions, the luxury travel market is booming. What are the travel trends among Affluent worldwide?