[Webinar] KEYS - Making a difference? Brands in real lives

The focus is on sharing new perspectives, based on our recent research and analysis.

After a short break, we are back to explore the question of how brands can make a positive impact on individuals’ lives. This can be through great communications, great experiences, or great products. But what needs to be in place to make this happen, and what lessons can we draw from recent events?

Please join us as we consider the latest evidence from our research around the world.

On the agenda:

• The Current Context: We reflect on the latest public opinion data, focusing on how the mood differs from country to country and looking at how behaviours of different demographic groups are evolving.
• Women in Advertising: Through advertising, brands have the power to influence how we perceive others. A new Ipsos investigation shows how positive representations can contribute to more successful brands and a better society.
• Delivering on Promises: Organisations are using experiences as a way to connect with people more deeply and build more enduring brand relationships. But to do this successfully requires that brands deliver on the promises they make, or risk alienating the people on the ground.
• Drivers of Influence: We explore the leading role women are playing as celebrity influencers in Brazil as we evaluate how the pandemic has impacted messaging in one of the world’s largest and most diverse countries.

Download the presentation

All KEYS Webinar recordings and presentations are available here.

Speakers :

• Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation

• Simon Atkinson, Chief Knowledge Officer, Ipsos

• Chris Murphy, Global President, Brand & Market Strategy, Market Strategy and Understanding, Ipsos

• Jill Urlage, Vice President, Global Products and Innovation, Creative Excellence, Ipsos

• Catherine Burton, Equity Lead, Brand Health Tracking, Ipsos

• Cintia Lin, Head of Creative Excellence, Ipsos in Brazil