Innovation & Knowledge

Consumer & Shopper

Ipsos Update - September 2019

Our monthly round-up of research and thinking from Ipsos around the world. This month we track happiness, tourism and beauty around the world, what’s happening in Indonesia, women’s empowerment in the cocoa industry, social media in times of crisis and more.
2 September 2019
Culture
Consumer & Shopper

Ipsos Update – August 2019

This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
1 August 2019
Consumer Goods

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

See also:

Economic Pulse of the World

Consumer & Shopper

Ipsos Update – March 2019

March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
1 March 2019
Consumer & Shopper

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
19 September 2018
Consumer & Shopper

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
19 July 2018
Automotive
Consumer & Shopper

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
15 May 2018
Consumer Goods
Consumer & Shopper

Ipsos Update - March 2018

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
1 March 2018
Culture
Consumer & Shopper

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?
8 February 2018
Consumer Goods
Consumer & Shopper

Ipsos Update - February 2018

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
1 February 2018
Culture
Consumer & Shopper

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
22 January 2018
Consumer Goods

Ipsos Update - September 2019

Ipsos Update – August 2019

Features

Discover Ipsos Update

Ipsos Update – March 2019

Last Impressions Also Count

How Mystery Shopping Drives Better Automotive CX Performance

The Evolution of Shopper Behaviour

Ipsos Update - March 2018

Does Byron Sharp's Philosophy Work for Innovation?

Ipsos Update - February 2018

Brand Growth: More People, More Often or Both?