Innovation & Knowledge

Consumer & Shopper

Ipsos Update – March 2019

March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
1 March 2019
Consumer & Shopper

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
19 September 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

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Economic Pulse of the World

Consumer & Shopper

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
19 July 2018
Automotive
Consumer & Shopper

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
15 May 2018
Consumer Goods
Consumer & Shopper

Ipsos Update - March 2018

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
1 March 2018
Culture
Consumer & Shopper

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?
8 February 2018
Consumer Goods
Consumer & Shopper

Ipsos Update - February 2018

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
1 February 2018
Culture
Consumer & Shopper

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
22 January 2018
Consumer Goods
Consumer & Shopper

Getting Brand Assets Right

Leveraging your distinctive brand identity to grow your brand.
2 January 2018
Consumer & Shopper

Looking Back On 40 Years Of Retail – Top Tips For The Future!

We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
16 April 2017
Retail

Ipsos Update – March 2019

Last Impressions Also Count

Features

Discover Ipsos Update

How Mystery Shopping Drives Better Automotive CX Performance

The Evolution of Shopper Behaviour

Ipsos Update - March 2018

Does Byron Sharp's Philosophy Work for Innovation?

Ipsos Update - February 2018

Brand Growth: More People, More Often or Both?

Getting Brand Assets Right

Looking Back On 40 Years Of Retail – Top Tips For The Future!