Innovation & Knowledge : Consumer & Shopper | Ipsos

Consumer & Shopper

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
19 July 2018
Automotive
Consumer & Shopper

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
15 May 2018
Consumer Goods

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A selection of the latest research and thinking from Ipsos teams around the world.

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