Innovation & Knowledge : Consumer & Shopper | Ipsos

Consumer & Shopper

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
19 September 2018
Consumer & Shopper

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
19 July 2018
Automotive

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A selection of the latest research and thinking from Ipsos teams around the world.

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