Our monthly round-up of research and thinking from Ipsos around the world. This month we track happiness, tourism and beauty around the world, what’s happening in Indonesia, women’s empowerment in the cocoa industry, social media in times of crisis and more.
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
Brands need to connect with shoppers in the moments that matter most.
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
The contribution of existing customers to brand growth.