Innovation & Knowledge : Customer Experience | Ipsos

Customer Experience

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
11 June 2018
Customer Experience

The Essential Steps for Building and Maintaining a Best-in-Class Customer Experience Culture

There’s no doubt that CX is a big business and it’s getting bigger. Some estimates put the measurement and implementation of CX programmes at $11 billion globally by 2020.
5 March 2017

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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