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Innovation & Knowledge : Customer Experience

Innovation & Knowledge

Customer Experience

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
11 January 2022
Customer Experience

Five online shopping barriers UX can solve

Optimising the eCommerce Experience
22 November 2021

Features

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A selection of the latest research and thinking from Ipsos teams around the world.

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