Innovation & Knowledge : Customer Experience | Ipsos

Customer Experience

The Essential Steps for Building and Maintaining a Best-in-Class Customer Experience Culture

There’s no doubt that CX is a big business and it’s getting bigger. Some estimates put the measurement and implementation of CX programmes at $11 billion globally by 2020.
5 March 2017
Customer Experience

Seven Ways to Embed Your Enterprise Feedback Management Programme to Drive Sales

Let’s cut to the chase: a truly successful enterprise feedback management programme (EFM) is designed with the corporate strategy central to the programme and has links to seven key functions of an organisation, starting with the C-Suite.
22 February 2017