Innovation & Knowledge : Media & Brand Communication | Ipsos

Media & Brand Communication

Unlocking the Value of Reputation

The definitive link between corporate reputation and better business efficiency.
7 May 2018
Media & Brand Communication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
26 April 2018

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A selection of the latest research and thinking from Ipsos teams around the world.

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Media & Brand Communication

Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.
15 June 2017
Media & Brand Communication

The Age of the Algorithm

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
9 June 2017
Media & Brand Communication

Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention

Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
22 March 2017
Media & Brand Communication

The Top 10 Issues for Marketing in Connected Life

No matter how early in your day that you read this, you’ve added to your digital shadow. To say that our modern lives are defined by the interconnectedness of data and people is like saying we’re all connected by the air that we breathe.
25 August 2014