NZrs happy to download COVID-19 tracking app
6 May 2020 – An Ipsos survey has revealed that of the 94% of New Zealanders with a smartphone, 62% say they are likely to download a contact tracing app to aid the tracking of virus transmission, significantly higher than in Australia where the level is just 45%. Some 20% of smartphone-using New Zealanders felt they were unlikely to download a tracing app, compared to 32% of Australians.
New Zealanders' views on Climate Change and Covid-19
The Ipsos Global Advisor Study regularly asks respondents from around the world, including New Zealand, for their views on different topics. Recently, Ipsos conducted a study to understand perceptions around key environmental issues facing different countries, willingness to make personal changes to combat climate change and expectations from the government the research also explored climate change as an issue in the context of a world facing the COVID-19 crisis. Over 20,000 men and women across 29 countries were surveyed. In New Zealand, 559 people aged 18–74 participated in this survey and expressed their views on this subject.
New Zealanders want advertising and research to continue during Covid-19
There are a lot of uncertainties facing government and businesses at the moment, but one thing we can be sure about, is that everything is changing. There are so many issues to watch and monitor over the coming weeks and months. Governments are under pressure to lead and inform. Businesses - large and small - have to make the right decisions for their employees and their customers.
New Zealanders' views on climate change
Sixty-nine percent of nearly 20,000 men and women surveyed across 28 countries say they have modified their consumer behaviour out of concern about climate change. But while two out of three New Zealanders say they have modified their behaviour out of concern about climate change; they are no more likely than the global average to have done so.
5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.