New Zealanders' views on climate change
Sixty-nine percent of nearly 20,000 men and women surveyed across 28 countries say they have modified their consumer behaviour out of concern about climate change. But while two out of three New Zealanders say they have modified their behaviour out of concern about climate change; they are no more likely than the global average to have done so.
5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.