An Ipsos UU podcast that explores emerging trends, budding innovations and creative ways to get closer to real people in real life. Each episode features thought-provoking conversations showcasing industry leading thinking from the Ipsos global network of insights specialists.
Hosted by April Jeffries, Global President of Observation, and Emma Grand, Global Lead of Curation.
LISTEN TO AVAILABLE EPISODES
Listening to Unheard Voices
30 March 2021, Season 3, Episode 1 | 23 min
Luciana Obniski, our UU Head Curator from Brazil, discusses the importance of hearing from all voices when doing research, especially those that typically fall outside of the margins. Too often, important voices are overlooked and unseen among our blind spots or drowned out by the masses. Yet, often it’s the "small" voice that can initiate the biggest change.
2020: A Year of COVID, Conflict & Culture
22 December 2020, Season 2, Episode 8 | 19 min
Season 2 of Insight Out set out to explore cultural intelligence and ways that culture influences the things we do and don’t do, things we may not even be aware of and how that cultural understanding can help businesses as they grow and move into the future. After this unprecedented year of a pandemic, culture wars and polarization, April Jeffries and Emma Grand look back at how our understanding of culture has evolved and lessons to take into 2021.
The Influence of the Digital Native in 2020 with Menaka Gopinath
4 November 2020, Season 2, Episode 7 | 27 min
Menaka Gopinath, Head of Communities and Social Intelligence Analytics at Ipsos joins April in a lively exploration of the ever evolving Digital Native culture and the role it is playing in this unpredictable year. Their discussion of key questions - What exactly is digital citizenship? How can we "mess with the algorithm"? What is the expected role of brands in creating the future? - provides insight into this emerging group of influencers.
A Video is Worth A Million Words with Tania Caro
25 September 2020, Season 2, Episode 6 | 15 min
Today we’re exploring the power of video to reveal deep human insights that are so needed to humanize business. Our special guest host, Cristina Craciun, Ipsos UU's LATAM Transformation Leader, talks with Tania Caro, videographer from Ipsos UU Chile, about how videos can make ideas travel faster, engage your audiences and generate empathy, by illuminating stories that could otherwise remain unasked and untold.
Tania is the winner of Ipsos UU’s global Best-of-the-Best contest to provoke impactful qualitative work. Her winning video, “Are you really going to wait for this to pass?” can be seen in English or Spanish here. And be sure to follow Ipsos UU Chile on Instagram.
Fast and slow culture with Oliver Sweet
5 July 2020, Season 2, Episode 5 | 24 min
“Normal” is an elusive concept these days and our responses, frustrations and expectations as the pandemic plays out, vary widely across the globe. In this episode of Insight Out, April talks with Oliver Sweet, the Head of the Ipsos Ethnography Center of Excellence in the UK about cultural differences and how they directly and indirectly influence the response to Covid 19 in different markets.
Showing Up for Black America with April Jeffries
5 June 2020, Season 2, Episode 4| 28 min
No matter where you are around the world, you likely have been seeing the nationwide (and even global) protests against systemic racism in the United States, following the horrific murder of George Floyd on May 25, 2020 by a police officer. In this episode, April Jeffries joins Emma Grand to have a conversation about the Black and African American community within the context of the overall American culture. We talk through how we at Ipsos are grappling with this problem, and discuss how people, organizations and brands can show up for Black Americans through meaningful actions.
Decoding Culture with Karina Sanmartin and Valentina Rodriguez
3 May 2020, Season 2, Episode 3| 22 min
In this episode, Emma Grand speaks to Karina Sanmartin and Valentina Rodríguez, Curation Practice Leads from Ipsos UU Spain, about how culture intersects and underpins the post-modern world of branding and why this cultural understanding is so critical today. We explore the concept of Cultural Transferability and discuss how brands can bridge the gap between a universal brand essence and local market needs.
Covid-19 with Colin Strong
2 April 2020, Season 2, Episode 2| 24 min
What will the new normal look like and how can we be best prepared? In this special edition episode, April joins Colin Strong, Global Head of the Ipsos' Behavioural Science Center, for a discussion of Covid-19 through a BSci lens. Exploring the impact on our personal and professional lives, Colin weighs in on the dynamics of behavior change in the midst of uncontrolled circumstances and events.
Semiotic Vibes with Monique Centrone
10 March 2020, Season 2, Episode 1| 21 min
In our first episode this season, April talks with Monique Centrone, Head of the Ipsos UK Semiotics practice, about how semiotics can help identify the important elements of a brand's vibe and how that can be used for successful connections with the people we serve.
How to Be a Workshop Guru with Veronique Verellen
28 January 2020, Season 1, Episode 9| 22 min
ROI on research is even more important in these agile times and so there is a growing focus on the crucial step of activation. Veronique Verellen, Ipsos UU’s Global Service Lead of Censydiam Qual and Workshops, joins Emma Grand to discuss this evolving need and shares her lessons learned on how workshops can help to action and implement research.
Microtargeting and Finding the Purple Unicorn with Jim Legg
9 November 2019, Season 1, Episode 8| 19 min
These days growth is often dependent on finding the right, often narrow, segment of people who can make the biggest impact on your business. This requires spending time upfront with the right “representatives” to help understand the specific needs, wants and language of the group. But finding that microtargeted representative can be like trying to find a purple unicorn!
In this episode, April Jeffries speaks to Jim Legg, Global Head of Operations for Ipsos UU to explore the challenges and opportunities of microtargeting and discuss ways in which we can leverage technology to help connect us to the people we most need to talk to.
The Minimum Viable Insight with Rollo McIntyre
30 September 2019, Season 1, Episode 7| 20 min
Businesses, rightly or wrongly, are under extreme pressure to work at high speeds – and are implementing agile sprints and scrums and doing fast research wherever possible. Businesses also, quite rightly, want to get more involved in insight – co-creating with respondents, having ongoing dialogues with people, making products with people not for people. DIY research is growing but there is also growing unease as to the level of insights and empathy that this is producing.
In this episode, Emma Grand speaks to Rollo McIntyre, Global Head of Innovation for Ipsos UU to explore whether it is possible to marry agility with depth in order to go beyond a minimum viable insight.
Building True Connections Online with Eduardo Faria
29 August 2019, Season 1, Episode 6| 23 min
Building relationships is core to human existence, but how does that translate when connecting in an online environment? In this podcast, Chad Nielson, Vice President of Online Communities in the US, joins as a special guest host to interview Eduardo Faria, Community Competence Lead for Asia Pacific. Together they explore how building authentic relationships with consumers online leads to uniquely deep insights and why we must tap into the principles of intrinsic motivations to better connect with key audiences.
Must We Still Talk to People? with Sue Phillips
29 July 2019, Season 1, Episode 5| 25 min
In this episode, Emma speaks with Sue Phillips, Global Service Leader Insights for Impact, about whether or not we need to talk to people anymore to reveal insights. They explore how the way we interact and engage has changed over the years, and how our thinking and approaches must evolve to keep up to this new reality.
Woke Brands with Cristina Craciun
2 July 2019, Season 1, Episode 4| 25 min
In this episode, April speaks to Cristina Craciun, Ipsos’ Global Transformation Leader exploring the risks and rewards of having a Brand with Purpose. Does your brand live up to its mission and values? If it doesn’t, today’s value-driven generation will readily dismiss your brand.
Discovering Disruptive Innovators with Andrew Leary
21 May 2019, Season 1, Episode 3| 25 min
Emma interviews Andrew Leary, Global CEO of Ipsos' Social Media Exchange, to explore disruptive innovations and a new approach to identify lead users. #socialdata #innovation Click here to read the paper co-authored by Andrew and Sandro Kaulartz, Chief Research Officer of Ipsos Social Intelligence & Analytics, called Introducing the New Era of Lead User Innovation.
Humans versus AI with Radhecka Roy
18 April 2019, Season 1, Episode 2| 18 min
In this episode, we speak to Radhecka Roy, Global Lead of Strategic Curation with Ipsos UU, as she explores the need for humans in a world of technology, data and information overload. Click here to read Radhecka's paper, Human Curation in an AI World.
Contextual Breathing with April Jeffries
1 March 2019, Season 1, Episode 1| 21 min
In our inaugural episode, April Jeffries, Global President of Observation with Ipsos UU, joins Emma for a conversation about a new philosophy called Contextual Breathing. Click here to watch her Pecha Kucha presentation.