Innovation & Knowledge

Consumer & Shopper

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
15 May 2018
Consumer & Shopper

Ipsos in Pakistan Presents Millennials

MENA's most comprehensive syndicated study on Generation Y.
20 November 2017

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Consumer & Shopper

Consumer Book of Pakistan 2014-15

As one of the least documented economies in the world, but with a population of 180 million across 500 cities and 45,000 villages, the Consumers Book of Pakistan realises the need for authentic data for such a big and diverse market.
2 April 2016