Top Most hashtag in last 7 days, “#lockdownpakistan” seems to have influenced governments to implement actual lock down across Pakistan
Despite being relatively less ‘connected’ country across MENA region, there seems lot being discussed on Coronavirus on various social media platforms in Pakistan. Being an agile and responsible company, Ipsos is monitoring these conversations, thoughts and sentiments, and releasing top line insights across the globe and in Pakistan, to help inform relevant stakeholders and public institutions, make better and timely decisions. The process is being managed by Ipsos Social Intelligence Analytics (SIA) arm, namely Synthesio.
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Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.