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Brand
How do you create a brand that evolves and wins with changing context?
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Spotlight*Qatar – Shopper Behaviour & Attitudes
A dive into shopper behaviour and attitudes in Qatar.
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Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA
The changing shopping behaviors and e-commerce's impact on consumers in MENA.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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Views on Digital Banking In Qatar
Usage, attitudes and future outlook on digital banking and new financial services in Qatar.
Execution Measurement
Measuring the execution of brand strategy.