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Execution Measurement
Measuring the execution of brand strategy.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
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Ipsos Update - July 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.