On May 20, Ipsos in Russia held the "Beyond the Fringe" conference dedicated to new marketing research approaches which allow us to go beyond the standard marketing tools and establish new guidelines for marketing, advertising and brand consulting.
What happened in the Russian society in the recent years? Whether the ongoing societal changes were timely and properly reflected in the advertising? Which topical values are worth of communication in the coming years?
These and many other questions which typically remain understudied while using the traditional research approaches were answered by experts of the company.
The event took place in "Extropolis" Conference center.
For more information, please visit the conference website at - fringe.ipsos.ru