Fake News, Filter Bubbles and Post-Truth are Other People’s Problems…

A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.

It’s not surprising then that we also think trust in politicians and the media has declined and that lying in the media is increasing.  On a more positive note though, we don’t see a wholesale decline in knowledge of political and social issues among our populations - we’re split on whether our understanding of realities is increasing or not.

Other people live in a filter bubble…

65% of people across 27 countries believe that the average person in the country lives in a bubble on the internet, only connecting with people like themselves and looking for opinions they already agree with.

This varies significantly between countries.  The US has the highest level of agreement: 77% of Americans believe that others live in a bubble, 74% in India, 72% in Malaysia and 71% in Sweden.  At other end of scale, only 44% agree with this in Japan.

BUT people think they themselves are much more open: only 34% think they only connect to people like themselves or look for opinions they already hold.  Only 22% of Germans agree with this about themselves, as do 23% of Swedes and Argentinians.

Other people struggle to identify fake news

63% of people are confident they can identify ‘fake news’ (which was defined as entirely made up stories or facts) from real news.  People in Turkey, Chile and Peru are particularly confident in their own abilities, but people in Japan (30%) and Spain (39%) are less sure.

But again people have much less faith in the average person in their country: only 41% think their average fellow countryperson can distinguish real and fake news.  The Swedes (26%), Japanese (26%), Italians (27%), British (28%) and Americans (29%) have the least faith in their fellow citizens.

But other people don’t care about facts anyway

60% believe that the average person in their country doesn’t care about facts on politics or society anymore, they just believe what they want.

This rises to 71% in Peru, 70% in Serbia, 69% in Turkey and 68% in the US.   More people agree than disagree with this in all 27 countries, but the Italians (48% agree), Japanese (49%) and Chinese (49%) have more faith in their citizens’ interest in facts.

It’s not surprising then that the majority have more confidence in their own understanding of social realities like immigration levels and crime rates than the average person.  59% think they have a better understanding, with only 29% saying they don’t.

Turkish (76%) and Indian (75%) respondents are particularly confident that they are better informed than their average citizen.  This may reflect that this study is conducted online, among a more affluent, connected population than average in these countries – but there is misplaced confidence in many countries where this cannot be the explanation.  For example, 58% of online people in Britain think they have a better view of reality than the average person, and only 27% think they don’t.

19,243 interviews were conducted online across 27 countries between June 22 – July 6 2018 among adults aged 18-64 in the US and Canada, and adults aged 16-64 in all other countries.