Ipsos Encyclopedia - Brand Value Creator (BVC)

The first, original market share based Brand Equity model that measures Brand Desire ("Attitudinal Equity" in BVC) and Market Forces ("Market Effects" in BVC) independently; allowing brands to take the right actions to ensure success. Ipsos proprietary tool.

We produced 2 stories demonstrating how BVC works: the story of Paul who wants to buy chocolate in a supermarket and the story of Alice who buys a new laptop with her tablet from home.