Innovation & Knowledge

Media & Brand Communication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
2 October 2020
Media & Brand Communication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
23 September 2020

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A selection of the latest research and thinking from Ipsos teams around the world.

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