Economic crises: A long-term perspective in how they train consumers
Any crisis not only entails an economic and emotional decline, but also has a significant educational effect. In this article, you will learn in detail about the five lessons that consumers learn. This knowledge will help businesses ensure their sustainability during and after the crisis in the long run
Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.