Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
Ipsos Update
Barriers and solutions to accelerate V-Comm adoption.
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Achieving brand growth in a mindful and mindless world.
A corporate communications perspective.
Using consumer “signals” to identify new Innovation Spaces.
Reassessing the eight motivators of purchase in the context of COVID-19.
Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
Any crisis not only entails an economic and emotional decline, but also has a significant educational effect. In this article, you will learn in detail about the five lessons that consumers learn. This knowledge will help businesses ensure their sustainability during and after the crisis in the long run
What’s next for brands during the COVID-19 pandemic?
Revisiting brand-building during the COVID-19 pandemic.