Innovation & Knowledge

Media & Brand Communication

The role of culture in a global crisis

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
8 July 2020
Media & Brand Communication

Economic crises: A long-term perspective in how they train consumers

Any crisis not only entails an economic and emotional decline, but also has a significant educational effect. In this article, you will learn in detail about the five lessons that consumers learn. This knowledge will help businesses ensure their sustainability during and after the crisis in the long run
20 May 2020

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A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World