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Reassessing the eight motivators of purchase in the context of COVID-19.

Our monthly round-up of research and analysis from Ipsos around the world includes the...

More countries saw gains than incurred losses in the past month, but consumer...


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A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

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At Ipsos, we are passionately curious about Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition:
we provide true understanding and make our changing world easier to navigate,
so that our clients can make faster, smarter and bolder decisions.