Innovation & Knowledge : Customer Experience | Ipsos

Customer Experience

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
30 November 2018
Customer Experience

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
5 September 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

See also:

Economic Pulse of the World