Saudi Arabia’s Primary Consumer Sentiment Index - September 2021

Views towards the state of Saudi Arabia remain positive with a flat performance in the index since July 2021.

The author(s)

  • Dalia Ghawi Ipsos, MENA
Get in touch

Results of the September 2021 Primary Consumer Sentiment Index (PCSI) in Saudi Arabia, released by Ipsos, reveal a stagnant performance compared to the previous month, leaving it at 64.2.

Saudi Arabia came in first when it comes to the current state of its economy bypassing China, with 52% saying that the economy is strong. The Kingdom also comes in second place globally with consumers (90%) believing the country is heading in the right direction.

While the Coronavirus continues to top the list of concerns in the Kingdom, taxes come in second place overtaking unemployment similarly to the previous month.

On a personal level, consumers in the Kingdom came in seventh place globally when it comes to their personal financial situation, a significant plunge from first place. Currently, 18% believe that their financial situation is strong in comparison to 29% in the previous wave. It is also notable that the ability to make a major purchase has remained the same since last wave, whereby 65% feel more comfortable making a major purchase.

Looking ahead to the coming 6 months, the majority still have a positive outlook, whereby, 61% are now more or less comfortable with investing in the future, including the ability to save money for retirement and children's education. Also, 77% expect the economy in their local area to be stronger than it is now. 

The Primary Consumer Sentiment Index is a global index conducted monthly by Ipsos across 24 countries in collaboration with Thomson Reuters, and measures consumer attitudes towards the current and future state of the local economy, consumers’ personal financial situation, as well as confidence to make large investments and ability to save. The survey has been running monthly in Saudi Arabia since 2010.

The author(s)

  • Dalia Ghawi Ipsos, MENA

Consumer & Shopper