Innovation & Knowledge: All | Ipsos

Customer Experience

Designing a ‘Smarter’ Mystery Shopping Program

Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.
2 August 2017
Consumer & Shopper

Using Social Intelligence for a Sharper Vision of your Brand and Category

Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
16 July 2017

Features

Discover Curiosity

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