Innovation & Knowledge

Consumer & Shopper

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
9 September 2020
Corporate

Ipsos Update - September 2020

Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
1 September 2020

Consumer & Shopper

[Report] Living in Crisis: Masked Up and Moving Forward in SEA

A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.
28 August 2020
Society

[Ipsos Expert Series] Lies, Damned Lies, and Statistics

Data scientists everywhere are trying to make sense of the situation and predict what the future will look like. If we are taking action based on such data, how do we know the data is reliable?
23 August 2020
Consumer & Shopper

Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
5 August 2020
Corporate

Ipsos Update - August 2020

A monthly round-up of Ipsos research and analysis from around the world.
3 August 2020
Consumer & Shopper

The time is now: Telehealth and rise of virtual care

Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
28 July 2020
Society

Signals #10: Understanding the coronavirus crisis – the story so far

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
28 July 2020
Consumer & Shopper

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
27 July 2020
Consumer & Shopper

The Beauty Triangle

The role of beauty for women in China, Korea and Japan.
24 July 2020
Consumer & Shopper

A matter of fact?

Practical steps for making Big Data work.
24 July 2020
Consumer & Shopper

Report: Covid Access - Insights to Winning in The New Normal

With consumer attitudes and behaviors adjusting to the new normal daily, it has never been more imperative to be on top of the changing category landscape and how it is impacting your business.
9 July 2020