Innovation & Knowledge: All | Ipsos

Consumer & Shopper

How Technology Can Fuel Behavioural Research - and Enrich Your Insights

Traditional U&As can be weak at capturing today's disrupted behaviours and attitudes and, as a result, may fail to identify new growth opportunities.
20 February 2019
Corporate

Corporate Reputation: The key questions answered

How to unlock the value of reputation for businesses.
15 February 2019

Features

Discover Curiosity

Client Newsletter

Media & Brand Communication

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising…faster.

12 February 2019
Consumer & Shopper

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
29 January 2019
Media & Brand Communication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
3 January 2019
Consumer & Shopper

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
30 November 2018
New Services

Human Curation in an AI world

Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.

29 November 2018
Media & Brand Communication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
19 November 2018
Consumer & Shopper

Connected Health Trends 2018

Connected Health: moving in the right direction.
31 October 2018
Consumer & Shopper

The Future of Mobility - Shared Mobility

The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.
26 October 2018