What are the imperatives for survival and success of the physical store in a shifting commerce environment?
This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
Customer experience (CX) is found to be gaining further ground on the corporate agenda, but there is still much work to do, and many opportunities that still lie ahead.
A segmented landscape of engagement, challenges and opportunities
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
Autonomous vehicles have the potential to reinvent everyday lives and businesses
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.
Accelerate and compound the impact of your innovations
What it is now, what it will become and how you can be a part of it
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.