Innovation & Knowledge

Society

Vaccine hesitancy: Understanding belief formation

COVID-19 has put the topic of vaccination centre-stage, with the expedited development of a COVID-19 vaccine viewed by many as the only real solution to the current pandemic – or at least part of it.
16 November 2020
Health
Consumer & Shopper

Money talks or budget walks

Delivering a Return on Customer Experience Investment: ROCXI.
12 November 2020

Consumer & Shopper

From unstructured data to intelligence

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
10 November 2020
New Services

Taking action on sustainability

Sustainability is not only a relevant topic today, it is the long-term viability of a business.
9 November 2020
Customer Experience

Cracking the code for voice commerce

Barriers and solutions to accelerate V-Comm adoption.
3 November 2020
Society

Ipsos Update - November 2020

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
2 November 2020
Society

Global Vaccines Research

As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?
1 November 2020
Health
Media & Brand Communication

Measuring the value of personalised digital creative

Tailored for success.
29 October 2020
Society

Staying afloat during a crisis

How consumers and brands are surviving the ‘no normal’.
26 October 2020
Consumer & Shopper

How COVID-19 has brought behaviour change thinking into focus

Understanding what shapes behaviour has been integral for brands and governments during the crisis.
26 October 2020
Society

The COVID-19 pandemic eclipses climate risk

Ipsos today publishes the seventh edition of its Future Risks Report for Axa. This global study measures and ranks changes in the perception of emerging risks by a panel of risk management experts and the general public. Over 20,000 people were interviewed. Conducted in partnership with research institute Ipsos and geopolitical analysis consultancy Eurasia Group, this year’s ranking of the 10 main emerging risks is marked by the Covid-19 crisis.
8 October 2020
Consumer & Shopper

Driving quality

Quantifying the connection between quality and loyalty in automotive purchase.
6 October 2020