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Innovation & Knowledge

Media & Brand Communication

Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity

Discover how to unleash the magic of advertising with Ipsos
7 May 2021
Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions

Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
31 March 2021

The Retail Rollercoaster

Riding the ups and downs of today’s omnichannel shopper landscape
22 March 2021
Consumer Consciousness

A new survival strategy in an increasingly volatile world
15 March 2021
Trading Up

How has the pandemic impacted the positive momentum of premium brands?
11 March 2021
Media & Brand Communication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous
10 March 2021
Corporate

Ipsos Update – March 2021

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
1 March 2021
Customer Experience

Service with a smile?

Delivering customer experience in the face of mask wearing.
1 March 2021
One year on, most don’t see an end to the pandemic before the end of 2021 – if at all

Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
25 February 2021
Consumer & Shopper

Navigating the Science of Human Behaviour

A roadmap(ps) to sustained behavioural change
19 February 2021
Consumer & Shopper

Shifting consumption in South East Asia

A year into social distancing: Will SEA see permanent shifts in consumption patterns?
17 February 2021
Corporate

Embracing Mixed Mode Research

Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
15 February 2021