Reassessing the eight motivators of purchase in the context of COVID-19.
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.
Data scientists everywhere are trying to make sense of the situation and predict what the future will look like. If we are taking action based on such data, how do we know the data is reliable?
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
A monthly round-up of Ipsos research and analysis from around the world.
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
The role of beauty for women in China, Korea and Japan.
Practical steps for making Big Data work.
With consumer attitudes and behaviors adjusting to the new normal daily, it has never been more imperative to be on top of the changing category landscape and how it is impacting your business.