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Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
Riding the ups and downs of today’s omnichannel shopper landscape
A new survival strategy in an increasingly volatile world
How has the pandemic impacted the positive momentum of premium brands?
Why only some advertising gets talked about on social media and becomes famous
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
Delivering customer experience in the face of mask wearing.
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
A roadmap(ps) to sustained behavioural change
A year into social distancing: Will SEA see permanent shifts in consumption patterns?
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.