Flu in the Philippines: Insights into Perception and Action on Vaccination
We live in an era where prevention in the form of vaccination is possible for many infectious diseases, including influenza. However, in over 200 years of vaccine existence, the only disease known to be eradicated is smallpox.
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The Perils of Perception: Why We're Wrong About Nearly Everything
A ground-breaking exploration of our misperceptions - informed by several exclusive Ipsos studies over 40 countries. Robert McPhedran, Associate Research Director at Ipsos Public Affairs, discusses why this is a must-read for Singaporeans.
Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.