Discover CuriosityClient Newsletter
The Perils of Perception: Why We're Wrong About Nearly Everything
A ground-breaking exploration of our misperceptions - informed by several exclusive Ipsos studies over 40 countries. Robert McPhedran, Associate Research Director at Ipsos Public Affairs, discusses why this is a must-read for Singaporeans.
Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.