Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
With the growing appreciation of ‘innovation’, companies are trying to find their footing on the list of ‘most innovative companies’. Sounds familiar? But are you familiar with the true faces of innovation?
Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.
Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.
How Millennials of Asia will shape tomorrow's payments landscape.
Market Understanding represents the foundation of nearly all marketing activities. Ipsos aims at understanding people, brands and markets to drive business growth.
Ipsos has developed a strong global expertise in Path-to-Purchase and Shopper Research. We help you to connect with savvy, well-informed consumers in the new retail reality.
Retail Performance is one of the world’s leading retail analytics consultancies, specialising in footfall monitoring and shopper behaviour in a world of pure technology providers. Working with global brands across 50+ countries, our expertise in consumer intelligence helps identify shopper trends and retail insights to improve the whole customer experience.
The strong growth potential of emerging economies, such as those within the Association of Southeast Asian Nations (ASEAN), continues to attract attention from global businesses.
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.