Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
Ipsos Affluent Asia Study launches for 19th year, revealing latest trends for Asia’s Affluent population on lifestyle, spending and media consumption.
Ipsos’ latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.
How Millennials of Asia will shape tomorrow's payments landscape.
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
The everyday concerns of the global population are the focus of one of Ipsos’ flagship global surveys. Each month we ask an online sample of over 18,000 citizens in more than 25 countries1 about the key issues they believe are facing their country, asking them to pick up to three from a diverse array of topics, ranging from unemployment to access to credit.
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
Market Understanding represents the foundation of nearly all marketing activities. Ipsos aims at understanding people, brands and markets to drive business growth.