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Innovation & Knowledge

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    ‘Natural’ food: What Does it Mean to Consumers?

    ‘Natural’ food: What Does it Mean to Consumers?

    Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

    25 April 2018
  • Consumer & Shopper

    Does Byron Sharp's Philosophy Work for Innovation?

    Does Byron Sharp’s Philosophy Work for Innovation?

    Can marketers use Byron Sharp’s principles to help them launch successful innovations?

    8 February 2018

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A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

  • Consumer & Shopper
    The Future of Mobility - On the Road to Driverless Cars

    The Future of Mobility - On the Road to Driverless Cars

    At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.

    25 October 2017
    Automotive
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