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Innovation & Knowledge: Consumer & Shopper

Innovation & Knowledge

Consumer & Shopper

‘Natural’ food: What Does it Mean to Consumers?

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
25 April 2018
Consumer & Shopper

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?
8 February 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Consumer & Shopper

The Future of Mobility - On the Road to Driverless Cars

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
25 October 2017
Automotive