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  • Innovation & Knowledge: Media & Brand Communication

Innovation & Knowledge

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  • Media & Brand Communication

    A Dull Category Doesn’t Have to Mean Dull Ads

    Creative ads in boring caterogies | Ipsos

    Transforming adversity into a creative opportunity.

    26 April 2018
  • Media & Brand Communication

    Viewability Matters

    Viewability Matters

    What advertisers need to know about advertising viewability.

    5 April 2018

Features

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A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

  • Media & Brand Communication
    Audience Measurement 5.0 - Pushing the Boundaries

    Audience Measurement 5.0 - Pushing the Boundaries

    We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.

    14 December 2017
  • Media & Brand Communication
    The Rise of Fakism

    The Rise of Fakism

    It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.

    7 November 2017
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