Choose your market:

Slovenia

Ipsos
Innovation & Knowledge: Media & Brand Communication

Innovation & Knowledge

Media & Brand Communication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
26 April 2018
Media & Brand Communication

Viewability Matters

What advertisers need to know about advertising viewability.
5 April 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Media & Brand Communication

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
14 December 2017
Media & Brand Communication

The Rise of Fakism

It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.
7 November 2017