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Innovation & Knowledge: New Services

Innovation & Knowledge

New Services

The Map to Brand Growth

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
8 November 2017
New Services

Device Agnostic: What Marketer’s Need to Know

Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.
25 October 2017

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.