This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.
How to align brand promise and customer experience for business success
Fostering trust, advocacy and motivation among research participants.
Exploring the demand for more immersive experiences as we move into a more digital world.
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
The power of positive representation for a better society and a more successful brand
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
How brands can lead the way to activate consumer behaviour change in sustainability.