Using consumer “signals” to identify new Innovation Spaces.
Reassessing the eight motivators of purchase in the context of COVID-19.
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
A monthly round-up of Ipsos research and analysis from around the world.
Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.
The role of beauty for women in China, Korea and Japan.
Practical steps for making Big Data work.
Seizing the on- and off-trade opportunities beyond the crisis.
This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
Be contactless, leverage technology, get social.
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.