Innovation & Knowledge

Consumer & Shopper

疫情之下，遊戲產業的現況與挑戰

隨著COVID-19疫情發展，世界各國政府和企業紛紛要求人們保持社交距離，大家待在家的時間變長，間接帶動了遊戲產業的蓬勃發展。As COVID-19 continues, government and businesses have asked people to maintain social distancing. People hence have had several ways to spend their added time at home, including play games.
26 October 2020
Consumer & Shopper

新冠肺炎: 深入剖析不同世代的富裕人士

新冠肺炎疫情延燒長達九個月，也促使民眾的生活方式產生了重大改變。整體來說，富裕人士對於危機處理與因應上較為熟練、經濟上也能快速反彈回升因此普遍來說較為樂觀。然而，這場疫情也加深了世代間的代溝。許多位於美國的千禧世代照理來說
應進入了賺錢的巔峰之年。但2008年的金融海嘯風波加上新冠肺炎疫情的雙重打擊下，重創了年輕世代的世界觀。

Nine months into the pandemic we see that it is a historic life changing event. As a group, affluent consumers are better insulated against crisis, quicker to bounce back from economic downturns and generally more optimistic. However, the pandemic has exposed a sharp generational divide. Many Millennials in the U.S. should be entering their peak earning years. Instead, the combination of the 2008 financial crisis and coronavirus is a “double blow” that could amount to a permanent setback to the world views of younger generations.

26 October 2020