去年國內最離不開你我的話題，莫過於餐飲外送平台（例如Foodpanda、Uber Eats、Deliveroo等）快速崛起。益普索台灣發表的《外食市場研究報告》指出，國內高達35％的人每週至少使用一次外送APP，估計各大平台營收超過300億元新台幣。外送經濟不只改變消費者生活型態，也改寫店家經營之道。Throughout 2019, the rapid growth of food delivery Apps, such as Foodpanda, Uber Eats, and Deliveroo, has been intensively discussed in Taiwan. According to the 2019 Dining Trend in Taiwan report published by Ipsos Taiwan, conducted with its innovative Synthesio social listening platform, 35% of consumers in Taiwan order food by using a delivery app at least once a week. The total revenue of all delivery apps is estimated to reach $30 billion NTD ($9740 million USD). The Delivery Economy marks an era where not only consumers’ lifestyle is transforming but also the successful business strategies of restaurant management has been rewritten.
科技將持續顛覆汽車產業，像共乘app、電動車和訂閱式汽車服務等新型態服務將徹底地改變整個產業。實際上，到2022年，汽車訂閱市場將成長71%。As technology continues to disrupt the auto industry, innovation such as ride sharing apps, electric vehicles, and car subscriptions will completely transform the sector. In fact, by 2022 the car subscription market is set to grow by 71%.
無論是觀看喜歡的YouTube創作者影片，還是在購買前搜尋相關的產品資訊，YouTube在台灣的竄起和流行要歸功於各年齡層的貢獻。Whether they're watching content from their favorite YouTube creators or looking for product information before making a purchase, audiences of all ages are contributing to the platform’s growing popularity across Taiwan.
Brand owners should keep improving customers’ shopping experience for now and the future. Because of the trend of big data and advanced technology, marketing strategy must include managing and analyzing huge amount of numerical data and combine with the actual sales experience for gaining wider market coverage. In addition, mobile marketing will be another trend due to the well-developed of e-commerce and mobile payment.
The current banking client is faced with a broad offer in terms of products and services that involve mobility, time savings and security. The challenge for the customer is to select the bank that fits their needs, but how can they determine what the best option is if all of them have almost the same offering?
近年來電子商務的快速崛起造成對實體通路業者之巨幅衝擊。從經濟部統計處最新公布的經濟情勢顯示，各個國家透過網路購物占零售業營業額之比重逐年升高。因受惠於網路環境佳與高普及之智慧型手機，增加了線上購物的方便性，也使得台灣電商市場的銷售金額越來越高。The rise of e-commerce has caused many physical channel operators to suffer in recent years. According to the latest economic trend released by the Department of Statistics, Ministry of Economic Affairs, share of e-commerce sales in total retail industry has increased year over year worldwide. Taiwanese e-commerce retailers are booming with continued revenue, benefiting from the mature Internet environment, massive smartphone usage, and the convenience of online shopping.
即時訊息替零售業者（或品牌）與它們的消費者開啟了新的溝通管道。根據Facebook，在美妝零售業者Sephora開始透過Messenger提供預約服務後，它的店內美容預約成長11%。而Whole Foods是另一個快速跟上Messenger使用潮流的零售業者。去年夏天它發行了食譜聊天機器人，消費者只要在Facebook Messenger輸入食材或料理類型，就能夠得到主廚機器人的建議，讓消費者隨時隨地都能輕易發掘食譜。
Chat is opening up new channels of communication between retailers (or brands) and their customers. According to Facebook, after Sephora, the beauty products retailer, launched its appointment schedule service via Messenger, its in-store makeover bookings increased by 11%. Whole Foods was another retailer quick to pick up on the use of Messenger. In summer last year, it launched a recipe chatbot, where shoppers could get recommendations from a robot chef through Facebook Messenger, by texting ingredients or cuisine type, to inspire shoppers anywhere, anytime and make recipe-discovery easy.