Innovation & Knowledge : Customer Experience | Ipsos

Customer Experience

換檔再上:神秘客如何驅動更好的車主滿意度

換檔再上: 在汽車神秘客計劃中應當關注什麼呢？汽車製造商和經銷商對神秘客計劃又有何期待？Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?

22 October 2018
Customer Experience

消費者中心：從態度到現實

消費者比過去更能影響他們與品牌之間的關係；他們的心聲事關重大，能對品牌的行為產生強大的影響。品牌必須學習更迅速地反應，並跟隨六個簡單而具決定性的準則。
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour. Brands must learn to be increasingly agile and follow six simple and decisive principles.
27 August 2018