定義「手工」啤酒
面對它風靡市場的情勢,大一點的品牌迅速反應,收購較小的啤酒製造商,然後發行自己的「手工」產品。較小的製造商因此開始質疑,如果大品牌有能力生產「手工」啤酒,那「手工」啤酒到底是什麼?它對整個產業的意義又是什麼?Bigger brands are reacting swiftly, buying up smaller breweries and launching their own ‘craft’ products. But it’s driving smaller producers to question; if large brands have the capability to create ‘craft’ beer, what actually is ‘craft’ beer, and what does this mean for the industry as a whole?