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    共享移動交通工具未來的發展趨勢

    The future of mobility-Shared Mobility

    在益普索 “移動未來” 系列的白皮書中, 我們探討了汽車共享與共乘移動工具未來的發展趨勢。In The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.

    23 November 2018
    Automotive
  • Customer Experience

    換檔再上:神秘客如何驅動更好的車主滿意度

    換檔再上:神秘客如何驅動更好的車主滿意度

    換檔再上: 在汽車神秘客計劃中應當關注什麼呢？汽車製造商和經銷商對神秘客計劃又有何期待？Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?

     22 October 2018
  • Customer Experience
    消費者中心：從態度到現實

    消費者中心：從態度到現實

    消費者比過去更能影響他們與品牌之間的關係；他們的心聲事關重大，能對品牌的行為產生強大的影響。品牌必須學習更迅速地反應，並跟隨六個簡單而具決定性的準則。
    More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour. Brands must learn to be increasingly agile and follow six simple and decisive principles.

    27 August 2018
  • Customer Experience
    定義「手工」啤酒

    定義「手工」啤酒

    面對它風靡市場的情勢，大一點的品牌迅速反應，收購較小的啤酒製造商，然後發行自己的「手工」產品。較小的製造商因此開始質疑，如果大品牌有能力生產「手工」啤酒，那「手工」啤酒到底是什麼？它對整個產業的意義又是什麼？Bigger brands are reacting swiftly, buying up smaller breweries and launching their own ‘craft’ products. But it’s driving smaller producers to question; if large brands have the capability to create ‘craft’ beer, what actually is ‘craft’ beer, and what does this mean for the industry as a whole?

    25 April 2018
  • Customer Experience
    從心開始，認識忠誠的力量！

    從心開始，認識忠誠的力量！

    台灣許多服務業已進行多年的顧客滿意度研究，每年都會針對過去一年曾經有交易或有互動的顧客抽查數千份樣本，進行長達30分鐘的電話訪問。然而，這種傳統調查方式逐漸引發企業內部許多質疑的聲音。
    Many enterprises in Taiwan have conducted years of research on customer satisfaction. Every year, thousands of customers with an interaction in the past one year are sampled to conduct an around 30-minute telephone interview. However, this kind of traditional survey method has gradually raised skeptical voices within enterprises.

     20 March 2018
  • Customer Experience
    零售商銷售關鍵技巧：與顧客對話

    零售商銷售關鍵技巧：與顧客對話

    和顧客對話不只是一般基本的顧客服務，它也是能讓銷售數字更漂亮的重要一環。但是真的所有的顧客都喜歡和銷售員聊天嗎？銷售員又怎麼知道哪些顧客會喜歡和銷售員互動呢？一句友善的「你需要幫忙嗎？」是無法開啟對話的，因為這樣非是則否的封閉式問句通常只會得到一個標準回答：「不用謝謝。」接者顧客就會悄悄地飄出店家。但如果是以開放式問句如：「想要找什麼樣的大衣呢？」甚至「你今天過得如何呢？」來做開場白，你就會發現顧客能比較放鬆地與店員對話。
    Talking to your customers isn’t just basic good customer service – it is essential if you want to optimise sales. But how do you make your staff interact in the way you want them to? A friendly ‘Can I help you?’ enquiry won’t always cut it. It’s a closed question and chances are you’ll almost always get the standard ‘No’ for an answer before your customer quietly skulks out. But ask them an open-ended question ‘What style of coat are you looking for?’ or even ‘How are you today?’ and you will find the customer will be more comfortable in having a conversation.

     16 January 2018
  • Customer Experience
    五個為什麼要瞭解顧客於自家店裡消費行為

    五個為什麼要瞭解顧客於自家店裡消費行為

    當我們在做店面相關決策的時候，店內分析（In-Store Analytics）的重要性總是很容易被忽略。益普索列出五點理由讓你知道，為什麼了解店內分析，以及了解來店家拜訪的顧客行為是如此重要，而不是店裡擺滿商品，顧客就會上門。提供顧客在店內良好的購買經驗、精心設計的動線、或貼心的服務等，除了可以促使顧客消費，也可以增加消費者回店購買的機會。It can be easy to lose sight as to why in-store analytics are so important to your store decision making. We list the Top 5 reasons to know what’s happening in your store. To attract customer to visit your store, it is not only about how much good you have in your store, but also about offering a good shopping experience, User perception, and thoughtful services, etc.

    16 January 2018
  • Customer Experience
    提供消費者良好購物旅程的四個步驟

    提供消費者良好購物旅程的四個步驟

    為了提供消費者更好的消費旅程，首先要了解消費旅程的重要性。在嚴苛的現實中，有三分之二的消費者，不會在一個會讓他們消費旅程中遇到困難的消費環境裡購物。這是個不容小覷的數字，不過幸運的是，我們有四個簡單的步驟來幫助您提供消費者更有效的消費旅程。
    To create a better customer journey, you must first understand its importance. The stark reality is that two thirds of customers are less likely to shop in a retail environment if they have problems with their shopping experience. With the high street still hugely competitive, that is one figure that should be taken seriously. However, the good news is that there are four simple steps to help you when it comes to assisting your customers more effectively.

    16 January 2018
  • Customer Experience

    荒野還是藍海？智能櫃市場在台灣

    隨著電商崛起，台灣的物流市場預估將於2019年達到每年300億的規模。國內外備受關注的「智能櫃」解決了宅配高重複配送率的問題，並顧及客戶隱私，然而在智能櫃發展剛起步的台灣，這片市場就竟會是荒野還是藍海？
    With the begin of virtual shopping era, it was estimated that Taiwan logistic market will reach a scale of 30 billion NT dollars in 2019. Additional human resources and double deliveries costs draw attention in both domestic and international self-pickup market, thus lead to the invention of “smart locker”. In Taiwan, the smart locker trend started from the beginning of this year. It is still unknown whether Taiwan is a blue ocean for smart lockers or not.

    20 December 2017
    Technology & Telecoms
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