直播行銷: 運用直播創造更大效益
台灣的直播平台如雨後春筍般出現,無論是Facebook、Instagram或YouTube的直播功能,或是17直播、抖音、Twitch、Live.Me等直播平台,各式平台功能都宣告全民直播時代來臨。Livestream platforms began to spring up everywhere, as the livestreams on websites (Facebook, YouTube, Instagram) and livestream platforms (17, TikTok, Twitch, Live.Me) announced the arrival of the livestreaming era.