Innovation & Knowledge

Media & Brand Communication

中秋送禮大熱門，還不快看過來!

中秋節進入倒數，還沒有想好要帶什麼樣類型或口味的月餅去拜訪客戶或是親友嗎？除了月餅之外還可以買什麼當作伴手禮呢？不妨來參考看看網友們的討論再來決定最終選擇吧！
11 September 2019
Media & Brand Communication

迎接數位時代的品牌健康追蹤度調查

對於許多品牌主來說，定期的追蹤品牌健康是不可或缺的投資。就像人類的健康檢查一樣，定期品牌健檢可提供檢視自身品牌競爭力變化的線索，同時也是追蹤競爭品牌的有效工具。而隨著品牌溝通工具與傳播環境的變化，傳統的品牌健康追蹤調查也需要有新的思維，像是納入social intelligence的指標與工具就是品牌不可忽視的趨勢。
For many brand owners, regular tracking of brand health is an indispensable investment. Just like human health checkup, regular brand health checks provide clues to examine the competency of your brand and serve as an effective tool to track competitors as well. With the changes in brand communication tools and media environment, traditional brand health tracking surveys also require revamp, included covering social intelligence, which is a trend that brands can't ignore.

1 August 2019