隨著生活品質不斷提升，人們對休閒零食的需求和要求也水漲船高。面對規模破萬億的休閒零食市場，企業要如何做好健康化升級，滿足消費者需求變化？在近日舉辦的FBIF2021食品飲料創新論壇上，益普索中國資深研究總監程皓通過《零食新風口，健康化零食的崛起之路》演講，與大家分享了自己的觀點。
為品牌的顧客體驗找出對的關鍵績效指標
正面形象的力量 —— 形塑更美好的社會並打造更成功的品牌
全球調查發現主導經濟復甦的重責大任在政府及大型企業身上
在配戴口罩的情況下提供顧客體驗
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
The power of positive representation for a better society and a more successful brand
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
How brands can lead the way to activate consumer behaviour change in sustainability.
Profiling the ‘Digital Doctor’ in 2021
Real understanding to climb the Creative Effectiveness Ladder
Measuring response time for innovation and brand growth.
