Innovation & Knowledge: All | Ipsos

Media & Brand Communication

品牌應當引領全球改變嗎?

隨著越來越多品牌預期開始承擔社會責任的議題並接受在社群網站上短暫的抵制。
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course.

25 March 2019
Media & Brand Communication

直播行銷: 運用直播創造更大效益

台灣的直播平台如雨後春筍般出現，無論是Facebook、Instagram或YouTube的直播功能，或是17直播、抖音、Twitch、Live.Me等直播平台，各式平台功能都宣告全民直播時代來臨。Livestream platforms began to spring up everywhere, as the livestreams on websites (Facebook, YouTube, Instagram) and livestream platforms (17, TikTok, Twitch, Live.Me) announced the arrival of the livestreaming era.

15 February 2019