益普索全新研究框架將深入解析消費者不願轉換至新產品的原因,並對此提出行動建議
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
促進中小企業落實零碳排與轉型策略,益普索建議可從三個方向著手。
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
我們相信,從傳統汽車到自駕車的變革即將開啟,自動駕駛科技將大幅影響消費者的習慣與日常生活。
為什麼有些廣告在一個國家的效果很好,在另一個國家的表現卻不如預期?品牌在進行跨文化行銷時,應注意些什麼?
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
在這個通膨嚴重的時期,早期採用者(Early Adopter)對於致力於推出創新產品的企業來說極其關鍵。閱讀本文,了解這個重要族群現今想要的是什麼。
廣告與永續如何同時運作,協力打造出一個更永續的未來並成就負責任的品牌?
了解如何利用科技賦能快消品創新,在數位新時代引領前行。