Innovation & Knowledge

Customer Experience

打造完美的品牌與通路體驗

在客戶體驗至上的年代，企業必須致力於消除品牌體驗與客戶期望的落差。In the era where customer experience matters the most, corporations must minimize the gap between actual brand experience and customer expectations.
19 May 2020
Consumer & Shopper

貼近網路社群掌握未來新常態

掌握網路社群分析的優勢 Pros of grasping social trends
28 April 2020

Media & Brand Communication

危機時的品牌成長

Revisiting brand-building during the COVID-19 pandemic 新型冠狀病毒全球大流行之際重新審視品牌塑造
28 April 2020
Society

大眾對於自我隔離政策、旅遊禁令是否能遏制疫情傳播上意見分歧，更認同關閉邊界

根據益普索最新的調查指出，多數大國有超過一半以上的民眾認為頒布旅遊禁令和強制實施自我隔離並不會減緩疫情的擴散。More than half of people in many large countries think the restrictions on travel and mandates for self-isolation will not stop the spread of the coronavirus, according to the latest Ipsos survey.
7 April 2020
Society

因為擔心新型冠狀病毒的疫情越來越嚴重，多數人希望能封鎖邊界

多數人希望能封鎖邊界因為擔心新型冠狀病毒的疫情越來越嚴重。Majority of people want borders closed as fear about COVID-19 escalates.
7 April 2020
Society

新型冠狀病毒對個人財務及國家的威脅越來越顯著

益普索於2月28日到2月29日透過網路問卷的方式針對10個國家澳洲、法國、德國、義大利、日本、俄羅斯、英國、美國、加拿大和越南共10,000名16 (18)-74歲的受訪者進行第三波的新型冠狀病毒社會議題調查。與2月14日到2月15日的第二波調查結果相比，越來越多受訪者認為疫情將對他們個人的財務產生顯著影響。In an Ipsos poll conducted across 10 large countries on February 28 and 29, there is a significant increase in the number of people who believe the virus will have a personal financial impact compared to a poll conducted on February 14 and 15.
19 March 2020
New Services

益普索社群communities

益普索線上社群Communities平台為消費者-尤其是習慣網路時代溝通模式的人們，創造了一個能夠自在表達意見的虛擬空間。Ipsos Online Communities creates a virtual and comfortable environment, enabling consumers to illustrate their thoughts and ideas.
6 March 2020
New Services

益普索線上座談會 / 深訪

線上焦點團體座談會能透過即時遠端視訊的方式來挖掘消費者的體驗。Online Focus Group Discussion (FGD) allow the consumer experience to be brought to life through live, remote video streams.
6 March 2020
Society

新型冠狀病毒爆發將對金融市場和全球經濟造成影響

根據 Ipsos 在2020年2月14日至15日針對澳洲、加拿大、法國、德國、義大利、日本、俄羅斯、英國和美國9個國家，共9001名成人受訪者進行的網路調查，半數的受訪者認為新型冠狀病毒對世界造成威脅，而大多數人都認為，疫情仍需要數個月或更長時間。According to an Ipsos online survey conducted between February 14 and 15th in nine large countries among 9,001 adults in Australia, Canada, France, Germany, Italy, Japan, Russia, the United Kingdom and the United States. A majority in each of the countries surveyed believe the outbreak will not be contained any time soon.
4 March 2020
Consumer & Shopper

外送經濟崛起，實體餐廳如何提升饕客忠誠度?

去年國內最離不開你我的話題，莫過於餐飲外送平台（例如Foodpanda、Uber Eats、Deliveroo等）快速崛起。益普索台灣發表的《外食市場研究報告》指出，國內高達35％的人每週至少使用一次外送APP，估計各大平台營收超過300億元新台幣。外送經濟不只改變消費者生活型態，也改寫店家經營之道。Throughout 2019, the rapid growth of food delivery Apps, such as Foodpanda, Uber Eats, and Deliveroo, has been intensively discussed in Taiwan. According to the 2019 Dining Trend in Taiwan report published by Ipsos Taiwan, conducted with its innovative Synthesio social listening platform, 35% of consumers in Taiwan order food by using a delivery app at least once a week. The total revenue of all delivery apps is estimated to reach $30 billion NTD ($9740 million USD). The Delivery Economy marks an era where not only consumers’ lifestyle is transforming but also the successful business strategies of restaurant management has been rewritten.
20 January 2020
Consumer & Shopper

美國富裕人士暨訂閱式汽車服務

科技將持續顛覆汽車產業，像共乘app、電動車和訂閱式汽車服務等新型態服務將徹底地改變整個產業。實際上，到2022年，汽車訂閱市場將成長71%。As technology continues to disrupt the auto industry, innovation such as ride sharing apps, electric vehicles, and car subscriptions will completely transform the sector. In fact, by 2022 the car subscription market is set to grow by 71%.
17 January 2020
Media & Brand Communication

一個亂丟棄的世界:塑膠包裝和包裝廢棄物面臨的挑戰

益普索最新的全球顧問調查 (Global Advisor Survey) 顯示，全球有高達8成的民眾認為製造商應當將包裝的製造減量以利於循環利用和回收再生。Our latest Ipsos Global Advisor survey finds 80% of people around the world saying that manufacturers should be obliged to help with the recycling and reuse of the packaging that they produce.
18 December 2019