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  • Media & Brand Communication

    直播行銷: 運用直播創造更大效益

    台灣的直播平台如雨後春筍般出現，無論是Facebook、Instagram或YouTube的直播功能，或是17直播、抖音、Twitch、Live.Me等直播平台，各式平台功能都宣告全民直播時代來臨。Livestream platforms began to spring up everywhere, as the livestreams on websites (Facebook, YouTube, Instagram) and livestream platforms (17, TikTok, Twitch, Live.Me) announced the arrival of the livestreaming era.

     15 February 2019
  • Media & Brand Communication

    成為具顛覆性品牌的秘訣是什麼? 別再成為受害者

    益普索的這篇報告向客戶闡述如何在多變的的市場中生存以及如何應對突破性的改變。This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.

    24 January 2019
  • Consumer & Shopper
    The evolution of shopper behavior

    消費者購物行為的改變

    品牌必須在重要的時刻與消費者建立關係。Brands need to connect with shoppers in the moments that matter most.

    26 December 2018
  • Customer Experience
    The future of mobility-Shared Mobility

    共享移動交通工具未來的發展趨勢

    在益普索 “移動未來” 系列的白皮書中, 我們探討了汽車共享與共乘移動工具未來的發展趨勢。In The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.

    23 November 2018
    Automotive
  • Media & Brand Communication

    台灣企業的課題- 企業形象

    我們身處的環境正在快速變遷，未來也會持續改變。在過去數十年間科技發展迅速，管理團隊每天必須要面對大量且多變的商業議題，比起過往變得更複雜且相互連結，商業環境正以更快速的步伐演化，透過企業形象的影響力可以更快速且有效的達到企業的商業目的。We are living in a fast moving and changing world. The development of the technology at an incredible speed over the past few decades while the management teams have to deal with tremendous and diverse business objectives that is much more complex and interconnected than the past. The business environment has evolved at an incredible rate while leveraging the corporate image can achieve the business objective more effective and efficiently.

    19 November 2018
  • Customer Experience
    換檔再上:神秘客如何驅動更好的車主滿意度

    換檔再上:神秘客如何驅動更好的車主滿意度

    換檔再上: 在汽車神秘客計劃中應當關注什麼呢？汽車製造商和經銷商對神秘客計劃又有何期待？Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?

     22 October 2018
  • Society
    數位浪潮下的市場研究

    數位浪潮下的市場研究

    在這個新的時代，任何瑣碎的一舉一動幾乎都可以被轉化在龐大的資料庫中，谷歌透過搜尋引擎建立廣大的資料庫，在網路上我們曾經搜尋過的關鍵字，點擊過的網頁、廣告、影片，都會被詳細的記錄下來，成為資料庫的一部分。
    In this new era, almost every trivial trace could be transferred into tremendous database. Google builds database through their own searching engine, recording key words we’ve searched for, and websites, advertisement, videos we’ve ever clicked.

    22 October 2018
  • Media & Brand Communication

    四種方法讓敏捷研究成為創新的推手

    在當今超高速發展的世界中，“敏捷”(agile)是每個企業，每個行銷人員和每個研究人員都想要的。但究竟什麼是敏捷性呢？它只是意味著快速與靈活嗎？還是，還有更多呢？In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean? Or, is there more to it?

    28 September 2018
  • Consumer & Shopper

    在數位浪潮下，品牌如何重新贏回消費者的心?

    近年來電子商務的快速崛起造成對實體通路業者之巨幅衝擊。從經濟部統計處最新公布的經濟情勢顯示，各個國家透過網路購物占零售業營業額之比重逐年升高。因受惠於網路環境佳與高普及之智慧型手機，增加了線上購物的方便性，也使得台灣電商市場的銷售金額越來越高。The rise of e-commerce has caused many physical channel operators to suffer in recent years. According to the latest economic trend released by the Department of Statistics, Ministry of Economic Affairs, share of e-commerce sales in total retail industry has increased year over year worldwide. Taiwanese e-commerce retailers are booming with continued revenue, benefiting from the mature Internet environment, massive smartphone usage, and the convenience of online shopping.

    28 September 2018
  • Customer Experience
    消費者中心：從態度到現實

    消費者中心：從態度到現實

    消費者比過去更能影響他們與品牌之間的關係；他們的心聲事關重大，能對品牌的行為產生強大的影響。品牌必須學習更迅速地反應，並跟隨六個簡單而具決定性的準則。
    More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour. Brands must learn to be increasingly agile and follow six simple and decisive principles.

    27 August 2018

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