各國面臨新一波COVID-19疫情的挑戰，確診數的回升意味著經濟復甦將比預期來得更加遙遠。全球有四成的民眾認為一年內生活無法回歸正常狀態。另外，有六成的美國民眾則不相信疫苗效用因為它太快進入審核流程。因此，對品牌來說，該採取什麼樣的方式來因應? COVID-19 continues to batter retailers as infections resurge with dimming hope for economic recovery anytime soon. Globally, two in five people don’t see normal life returning for at least a year. Another three in five Americans say they wouldn’t trust a vaccine due to its rushed approval process. So, what’s the best way forward for brands?
隨著科技不斷進步，2020年網路從4G全面進化到5G，影響層面從教育、醫療、交通、娛樂，均因5G帶來不同的互動。面對5G的來臨及進入商用階段，因具傳輸速度比4G快10倍、高頻寬及低延遲等特性，有利發展物聯網、VR/AR、沉浸式遊戲、旅遊體驗等服務，可帶動高品質視聽娛樂、智慧旅遊、智慧醫療、智慧物聯網、智慧城市等加值創新應用，已成為我國相當重要前瞻發展之一。Through the continuous improvement of science and technology, the network has evolved from 4G to 5G. 5G affects numerous industries including education, medical care, transportation, and entertainment. With the debut of 5G and the commercialization is imminent, 5G is at least 10 times faster than 4G, with greater bandwidth, and low latency, is beneficial for the development of services such as the Internet of Things, VR/AR, immersive games, and virtual travel experience. This can drive high-quality audiovisual entertainment, smart tourism, smart healthcare, Internet of Things, smart cities, and so on. These value-added innovative applications have become one of the most important forward-looking developments for our country.
Nine months into the pandemic we see that it is a historic life changing event. As a group, affluent consumers are better insulated against crisis, quicker to bounce back from economic downturns and generally more optimistic. However, the pandemic has exposed a sharp generational divide. Many Millennials in the U.S. should be entering their peak earning years. Instead, the combination of the 2008 financial crisis and coronavirus is a “double blow” that could amount to a permanent setback to the world views of younger generations.
「Covid-19已經永遠改變了人們的生活方式，」英國〈經濟學人〉雜誌（The Economist）不約而同指出，即使各國政府已經紛紛解封，多數人的生活型態已經不同以往。在這股轉變下，消費者的習慣有哪些轉變？又能從中找到哪些未來創新之道？“Covid-19 seems to have changed lifestyle for good”, the Economist pointed out. Even if most countries have eased restriction, people’s way of living have changed. Under the circumstances, how the consumers behaviors have transformed? What can business do to innovate?
新冠肺炎顛覆了我們的食品消費行為和零售業者也爭先恐後地優化線上與線下服務。根據益普索 Ipsos最新的調查顯示，消費行為的不同、app設計上的瑕疵、零售通路商業模型與防疫措施的不一致，都代表著零售業者仍有改善空間。這也突顯了品牌可以透過強化消費者體驗以在不同通路上吸引並留住更多消費者。The coronavirus pandemic has disrupted food shopping and retailers are scrambling to improve their online and in-store models. But varied shopping behaviors, confusing app designs, and inconsistent retail models and safety measures, show that retailers have work to do, according to new Ipsos research. The research also reveals how brands can improve their customer experiences to capture and retain more shoppers across channels.
面對面互動在過去數百年幾乎是所有產業服務客戶時的關鍵環節，面對COVID- 19大流行後大眾生活習慣及消費行為改變，汽車製造商和經銷商比其他產業更需要重新檢視調整其銷售和服務流程。Like all industries where a key component of service delivery is conducted face to face, the unprecedented COVID-19 pandemic requires that automotive manufacturers and dealership immediately adapt and reassess their sales and service process.
透過IBN (貝氏網路) 精準分析醫藥業代服務績效
醫藥業代代表製藥公司，透過即時、準確、可靠且科學化的服務，全力支持各個專長領域的醫生，以獲得最高的滿意度。Sales representative is representing pharmaceutical company to provide physicians across therapy areas with services to support them in attaining the goals with the highest satisfaction, by providing timely, accurate and reliable scientific engagement and services.