News & Polls: All | Ipsos

Ipsos
News & Polls: All

Media & Brand Communication

Targeting Millennials Using Music Streaming Apps

With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.
27 March 2018
International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress

To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.
6 March 2018
Society

感知與現實的距離──事情不像你想的那麼糟

益普索（Ipsos）「感知的危險（Perils of Perception）」研究開始於2013年，致力於瞭解全球主要國家的民眾對於全球焦點議題與母國社會概況「感知」與「實際情況」的差異程度。今年的研究針對全球38個國家、年齡介於16到64歲的民眾進行調查，每個國家分別取樣500到2000人不等。在許多議題，如謀殺率、恐攻死亡人數、青少女懷孕、糖尿病、人民健康等方面，民眾普遍將自己國家的情況想得很糟。
20 December 2017
Consumer & Shopper

兩大咖啡連鎖品牌爭霸戰，85度C兩年內品牌影響力大幅上升直逼星巴克

2016益普索（Ipsos）百大影響力品牌研究報告指出，在餐飲通路類別前三名當中，星巴克與85度C兩大連鎖咖啡品牌就占據了兩個名次。
5 June 2017
Media & Brand Communication

Online Video Adverts : The Influence of Context in Taiwan

Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.
29 May 2017
Consumer & Shopper

The Next Big Trend in Taiwan: Stay-at-Home Economy

Internet technologies have not only formed the online shopping behaviour, but also changed the way people do their work. “Working at home” is a good example of the impact of the Internet.
25 May 2017
Society

先不談同志婚姻，近五成台灣人認為同性戀在道德上是可被接受的。

在台灣，有近五成的人認為同性戀在道德上是可以被接受的，約兩成的人認為在道德上不可以被接受。另外有近三成認為同性戀無關乎道德。 According to a survey conducted by Ipsos in Taiwan, about half of Taiwanese think homosexuality is morally acceptable, while only about 20% of Taiwanese think it is not.
24 November 2016
Society

英政府欲課糖稅，改成代糖消費者買單嗎？

雖然小尺寸的身材是許多人夢寐以求的，但是他們其實並不會一味地追求「無糖」，大部分消費者普遍認為無糖產品裡面含的代糖或人工添加物都是不健康的。 Whilst we’re seeing some appetite for reduced sugar options, sugar-free products are currently still viewed with scepticism by consumers.
30 May 2016
Society

七成民眾支持墮胎，川普失言難保支持率

以全球來看，將近半數的受訪者認為只要孕婦有墮胎意願，墮胎就應該無條件被允許。如果再加上有條件地認為墮胎應被允許來計算，全球則有高達七成五的民眾支持墮胎。 Three quarters (74%) of respondents in 23 countries around the world say abortion should be permitted. 45% say it should be permitted whenever a woman decides she wants one.
13 April 2016