一分鐘了解 Ipsos 輿情分析工具 Synthesio

當企業面臨蒐集輿情的需求,與輿情系統成本過高的兩難時,便可考量專業Social Listening as a Service服務。When companies face the evaluation of needs of collecting data and cost of building system, they can also consider about professional Social Listening as a Service.

在社群網路發達的時代,口碑行銷的效力不減反增,大部分的使用者,會先在網路上,查詢其他消費者的評價與推薦,再進行重大採購。不管是產品規格、技術原理、KOL推薦、價格比較等資訊,都對消費者採購決策產生重大影響。因此,對企業來說,觀測網路輿情發展、掌握消費者的評價,成為企業在進行產品研發、通路行銷的重要課題。
 
During social media is getting more and more important, effect of word of mouth is increasing. Most user will search other consumers’ rating and recommend mention on the websites before making important purchasing. Not only product spec, but also technology, KOL’s recommend, and price comparison, will have big impact to consumer decision making. Therefore, observing social media and understanding consumer comment become important issue when company do product design and channel marketing.