一分鐘了解 Ipsos 輿情分析工具Synthesio

企業已經意識到輿情的重要性,然而,對多數企業來說,掌握輿情卻需要耗費大量的資源。企業自主建立輿情系統,當網頁改版,或網站隱私政策改變,爬蟲也需要進行調整,才能順利將資料下載,因此,維持爬蟲長期的可用性,將耗費企業不少軟體人力資源。 Many companies have already known the importance of social listening. But to many companies, building a social listening system will consume lots of resource. To build a social listening system, when website page change, or the private policy change, web crawler needs to be modified to recap the data. Maintaining web crawler alive will cause a company lots of software engineer resource.

因此,當企業面臨蒐集輿情的需求,與輿情系統成本過高的兩難時,便可考量專業Social Listening as a Service服務。採用Synthesio這種輿情分析平台,可以幫助企業快速取得全球性的輿情資源,以進行品牌健康度分析、行銷活動成效分析、市場趨勢分析等,改善產品開發以符合使用者需求,並進行行銷資源配置達到廣告效益最大化的成果。.

When companies face the evaluation of needs of collecting data and cost of building system, they can also consider about professional Social Listening as a Service. Adapting social listening service like Synthesio, companies could speed up global social media data collection time, and do brand health analysis, campaign effect analysis and market trend analysis. And it will help companies to improve product design to fit potential users’ expectation and to reallocate marketing resource for better advertisement effect.