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Innovation & Knowledge : Consumer & Shopper

Innovation & Knowledge

Consumer & Shopper

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
18 March 2022
Consumer & Shopper

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
13 February 2018

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