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Tanzania

Innovation & Knowledge

Time to Decide

Measuring response time for innovation and brand growth.
2 June 2021
Towards more agile and efficient product testing

Opportunities and limitations for small sample sizes
27 May 2021

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

The Key To Your CX Success

Finding the right customer experience KPI for your business
26 May 2021
Ipsos Omnibus is now available on the Ipsos.Digital Platform

A fast, cost-effective, reliable solution available in DIY or DIY assisted mode

14 May 2021
Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions

Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
31 March 2021
The Retail Rollercoaster

Riding the ups and downs of today’s omnichannel shopper landscape
22 March 2021
Consumer Consciousness

A new survival strategy in an increasingly volatile world
15 March 2021
Trading Up

How has the pandemic impacted the positive momentum of premium brands?
11 March 2021
We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous
10 March 2021
One year on, most don’t see an end to the pandemic before the end of 2021 – if at all

Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
25 February 2021
The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
13 February 2020
Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
31 January 2020