Innovation & Knowledge

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
13 February 2020
Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
31 January 2020

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A selection of the latest research and thinking from Ipsos teams around the world.

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