Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
A local CSR initiative. In the spirit of giving back to the community, this past week Ipsos staff in Tanzania visited Chakuwama Orphanage in Dar es Salaam; a home to 64 needy children aged 2-18.
Three in four (75%) in 25 countries around the world believe that immigration has increased in their country over the last five years, according to new data from the Ipsos Global @dvisor survey.