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Innovation & Knowledge : Customer Experience

Innovation & Knowledge

Customer Experience

Designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery shopping programme.
31 May 2019
Customer Experience

Incorporating Observation into Research

View our on demand webinar covering the power of observation, how to observe in context with research, and steps to analyze and make meaning from visual data.
20 March 2019

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Customer Experience

Get Fair or Fail: Why Fairness is Key to Business Success

Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
29 January 2018