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Innovation & Knowledge

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    COVID-19: The Creative Fightback

    Old man wearing mask | Ipsos | Covid-19 | Coronavirus

    How brands can help people to win the war to survive, then revive.

    26 March 2020
  • Media & Brand Communication

    Why we can’t live without digital media

    why we can't live without digital media | Ipsos

    It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.

    29 April 2019

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Discover Ipsos Update
A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

  • Media & Brand Communication
    Viewability Matters

    Viewability Matters

    What advertisers need to know about advertising viewability.

    5 April 2018
  • Media & Brand Communication
    Audience Measurement 5.0 - Pushing the Boundaries

    Audience Measurement 5.0 - Pushing the Boundaries

    We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.

    14 December 2017
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