Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
The power of positive representation for a better society and a more successful brand
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
The evolving landscape of COVID-19 treatments
Discover new global studies on attitudes to refugees, LGBT+ equality, culture wars and sustainable development. Also explore our latest white papers. including a spotlight on Indonesian society.
Profiling the ‘Digital Doctor’ in 2021
Real understanding to climb the Creative Effectiveness Ladder
Measuring response time for innovation and brand growth.
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
Opportunities and limitations for small sample sizes