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Innovation & Knowledge : New Services

Innovation & Knowledge

New Services

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
5 September 2018
New Services

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
11 June 2018

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A selection of the latest research and thinking from Ipsos teams around the world.