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Introducing to Brand Value Creator (BVC)
Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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How Food Shopping Habits Are Being Transformed By Tech
Conversational commerce, chat, bots and all that. Technology is changing how we think, work and, not least, shop.
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Ipsos Predictions for 2018
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
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Ipsos Update – January 2018
Happy New Year! January’s edition of Ipsos Update features new papers on Audience Measurement and Sensory Spatial Segmentation, Canada's "critical numbers", the Digital Gov' Barometer, Perils of Perception, and a round-up of some of our research in Europe over the past year.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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Perceptions Are Not Reality: Things are NOT as Bad as they Seem
Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.
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Ipsos Curation with Insight Cloud
Ipsos Curation brings together the best of human understanding with the latest technology, Insight Cloud, to curate data so your most valuable insights are ready when you need to make decisions and inspire ideas. It’s insights on demand.