Public Affairs
OUR SOLUTIONS
Purpose + Mission
We give our clients the tools and knowledge they need to support and inform labour market policy and practice. We help clients through all stages of the policy and communications cycle.
Our team of social researchers and evaluation consultants have expert knowledge in:
- Welfare – understanding how the welfare system is delivered and experienced including systemic change such as the introduction of Universal Credit.
- Employment – understanding the barriers and enablers to work, including amongst specific groups, such as under 25s, those with a long-term health condition or disability and parents.
- Progression and careers – how people can be supported and enabled to progress in work, delivery of careers services, and awareness and demand for careers advice.
- Skills – understanding skills needs and how they can be developed.
- Individuals’ experiences of the tax system.
Approach
We will listen to understand your research questions and respond with tailored, robust, and cost-effective solutions. We pride ourselves on conducting ethical research accessibly and inclusively, ensuring a diverse range of voices are heard.
We partner with other Ipsos teams to ensure we bring the most relevant expertise to every project, including:
- Survey design and implementation: telephone, online and mixed mode surveys, and translation to ensure accessibility.
- Qualitative research: working with experts in our behavioural science team and deliberative approaches.
- Ethnography: using digital ethnography tools such as Ipsos AppLife gathering real-time data and insights.
- Evaluation: expertise in implementation and process, impact, and economic evaluation methods, including randomised controlled trials (RCTs), Quasi-Experimental Designs (QEDs), qualitative comparative analysis, contribution analysis and process tracing.
- Innovative methods
- Ethics: to ensure our research and evaluation is inclusive and designed to be trauma informed.
Senior leadership team
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Joanna leads the team. She provides clients with actionable insight drawn from high quality research, often to short timelines to inform policy and communications in real-time. She has expertise in employment support, in-work progression, childcare funding, welfare reform, support for people with a health condition or disability, financial management and engagement with the tax system. |
Susan has over 20 years’ research, evaluation and consultancy experience. Her work spans all areas of social policy with a particular focus on the evaluation of skills, careers and employment policies and programmes. Susan is highly skilled in the design and application of robust evaluation methodologies to understand programme effectiveness and impact and using the findings from evaluation to inform policy and practice. |
Rosie has 20 years’ applied social policy research experience and has authored over sixty research and evaluation publications. Rosie has extensive experience of managing large teams to deliver rigorous, ethical, policy-relevant research in the fields of employment, welfare, careers, and skills. She is a member of the government’s Evaluation and Trial Advice Panel. |
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Joanna Crossfield, Research Director, Ipsos
Susan Mackay, Evaluation Director, Ipsos
Rosie Gloster, Associate Director, Ipsos Client case-studies
The Future Cohort Study for the Department for Work and Pensions was used by the Department to inform planning for the transition of Tax Credits claimants to Universal Credit, one of the most significant pieces of welfare reform introduced since 2010.
The impact of Tax-Free Childcare on labour market participation for HMRC used depth qualitative interviews to understand the influence of the policy on parents’ labour market participation.
A process evaluation of No One Left Behind and the Young Persons Guarantee synthesised quantitative and qualitative research with local employability stakeholders, staff within employability service providers and service users for the Scottish Government.