Ipsos
Our Solutions
Global Business Influencers

Global Business Influencers

The Global Business Influencers survey (GBI) is the industry currency for reaching and understanding senior business executives globally.

Client context

The majority of Global Business Influencers (GBI) are c-suite and the most senior business people in companies with 50+ employees; a niche audience representing less than 1% of the population. Taking into account their: spending power, net worth, and corporate budgets they are disproportionately important for B2B marketers. They represent the key to profitability for sectors such as: finance, luxury goods and cars, airlines and hotels.

Our Solutions

The Global Business Influencers survey’s key characteristics include:

100% online
Brand-centric media measurement and engagement
Insight into their business, travel, technology, financial, luxury, and lifestyle habits
Global coverage across 31 key markets in Africa, Asia-Pacific (including Australia, China, India, and Japan), Europe, North America, and the Middle East
Harmonised content across regions
Annual release of data

Global Business Influencers Survey - The Big Picture

GBI Resources

Download the 2022 GBI Brochure

This year has presented business leaders with a number of external challenges, including: inflation, global conflict, the climate crisis, and the ongoing COVID-19 recovery. In this webinar, Ipsos' James Torr and Daniel Wong-Chi-Man look to understand how Global Business Influencers navigate these issues and make significant business decisions. View the recordings for our North American launch and APAC launch here.

Download the 2022 launch presentations:

Contact us for access to previous launch presentations and brochures, which cover topics such as business decision making and tech priorities.

GBI Insights

Our GBI Snapshots provide insights into our data, we create narratives that help contextualise the data and unlock the full potential of the GBI survey.


Charities: Making a difference with GBI, 2021 COVID-19: Stress testing ESG, 2020 CSR: Where Profits Meet Ethics, 2018 Opportunity Knocks: Safeguarding and Harnessing Data, 2018 Business Travel: The Value of Experience, 2018 The Power of Influence, 2018	Electric Vehicles: The Future of Luxury Car Sales? 2021 The Middle East and Africa: Strongholds for luxury clothing, 2020 Disruptive Trends: Key Drivers of Luxury Consumption, 2020 A Passion For Motoring, 2019 The Changing Face of Luxury Travel, 2019 Luxury at 38,000ft, 2019

Good times for risktakers, 2021 Safe As Houses? Luxury Real Estate Investment, 2020 High Stakes Finance, 2019 High Net Worth Individuals: The Successful Few, 2018	Podcasts: Multiplying touchpoints with high-end audiences, 2021 Beyond Reach: Engaging a Core Audience, 2020 In the battle for trust, media brands can be assertive, 2019 Sports Sponsorship: Playing it Right, 2018 Technology; Friend or Foe?, 2017