Global Business Influencers
The Global Business Influencers survey (GBI) is the industry currency for reaching and understanding senior business executives globally.
Client context
The majority of Global Business Influencers (GBI) are c-suite and the most senior business people in companies with 50+ employees; a niche audience representing less than 1% of the population. Taking into account their: spending power, net worth, and corporate budgets they are disproportionately important for B2B marketers. They represent the key to profitability for sectors such as: finance, luxury goods and cars, airlines and hotels.
Our Solutions
The Global Business Influencers survey’s key characteristics include:
- 100% online
- Brand-centric media measurement and engagement
- Insight into their business, travel, technology, financial, luxury, and lifestyle habits
- Global coverage across 30 key markets in Africa, Asia-Pacific (including Australia, China, India, and Japan), Europe, the USA, and the Middle East
- Harmonised content across regions
- Annual release of data
Global Business Influencers Survey - The Big Picture
GBI Resources
James Torr and Reece Carpenter presenting the 2021 Europe webinar. See the recording for APAC here and the US here.
Download the 2021 GBI Brochure
Contact us for access to previous launch presentations and brochures, which cover topics such as business decision making and tech priorities.
Download the 2021 launch presentations:
GBI Insights
Our GBI Snapshots provide insights into our data, we create narratives that help contextualise the data and unlock the full potential of the GBI survey.
Region |
GBI in Africa, 2022 GBI in APAC, 2022 GBI in Europe, 2022 GBI in the Middle East, 2022 GBI in the USA, 2022 |
Interactive Dashboard
Audience Data 2019 Market Data & Profiling 2019 Statements & Opinions 2019
Audience Data 2018 Market Data & Profiling 2018 Statements & Opinions 2018
For more information on the Global Business Influencers survey please contact: James Torr or Matthias Gitschel
Copyright Ipsos 2022
No part of the GBI Interactive Dashboards (or any other data associated with the survey) may be reproduced without written permission of Ipsos. Only subscribers of the survey are entitled to publish extracts from the dashboards and to use it for commercial or promotional purposes.
Case studies
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