Global Business Influencers
The Global Business Influencers survey (GBI) is the industry currency for reaching and understanding senior business executives globally.
The majority of Global Business Influencers (GBI) are c-suite and the most senior business people in companies with 50+ employees; a niche audience representing less than 1% of the population. Taking into account their: spending power, net worth, and corporate budgets they are disproportionately important for B2B marketers. They represent the key to profitability for sectors such as: finance, luxury goods and cars, airlines and hotels.
The Global Business Influencers survey’s key characteristics include:
- 100% online
- Brand-centric media measurement and engagement
- Insight into their business, travel, technology, financial, luxury, and lifestyle habits
- Global coverage across 31 key markets in Africa, Asia-Pacific (including Australia, China, India, and Japan), Europe, North America, and the Middle East
- Harmonised content across regions
- Annual release of data
This year has presented business leaders with a number of external challenges, including: inflation, global conflict, the climate crisis, and the ongoing COVID-19 recovery. In this webinar, Ipsos' James Torr and Daniel Wong-Chi-Man look to understand how Global Business Influencers navigate these issues and make significant business decisions. View the recordings for our North American launch and APAC launch here.
Download the 2022 launch presentations:
Contact us for access to previous launch presentations and brochures, which cover topics such as business decision making and tech priorities.
Our GBI Snapshots provide insights into our data, we create narratives that help contextualise the data and unlock the full potential of the GBI survey.
The Power of Influence, 2018
A Passion For Motoring, 2019
Luxury at 38,000ft, 2019
High Stakes Finance, 2019
GBI in Africa, 2022
GBI in APAC, 2022
GBI in Europe, 2022
GBI in the Middle East, 2022
GBI in the USA, 2022
Copyright Ipsos 2022
No part of the GBI Interactive Dashboards (or any other data associated with the survey) may be reproduced without written permission of Ipsos. Only subscribers of the survey are entitled to publish extracts from the dashboards and to use it for commercial or promotional purposes.
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