Global Business Influencers

The Global Business Influencers survey (GBI) is the industry currency for reaching and understanding senior business executives globally.

Client context

The majority of Global Business Influencers (GBI) are c-suite and the most senior business people in companies with 50+ employees; a niche audience representing less than 1% of the population. Taking into account their: spending power, net worth, and corporate budgets they are disproportionately important for B2B marketers. They represent the key to profitability for sectors such as: finance, luxury goods and cars, airlines and hotels.

Our Solutions

The Global Business Influencers survey’s key characteristics include:

  • 100% online
  • Brand-centric media measurement and engagement
  • Insight into their business, travel, technology, financial, luxury, and lifestyle habits
  • Global coverage across 31 key markets in Africa, Asia-Pacific (including Australia, China, India, and Japan), Europe, North America, and the Middle East
  • Harmonised content across regions
  • Annual release of data

Global Business Influencers Survey - The Big Picture


GBI Resources

Download the 2022 GBI Brochure

This year has presented business leaders with a number of external challenges, including: inflation, global conflict, the climate crisis, and the ongoing COVID-19 recovery. In this webinar, Ipsos' James Torr and Daniel Wong-Chi-Man look to understand how Global Business Influencers navigate these issues and make significant business decisions. View the recordings for our North American launch and APAC launch here.

Download the 2022 launch presentations:

Contact us for access to previous launch presentations and brochures, which cover topics such as business decision making and tech priorities. 


GBI Insights

Our GBI Snapshots provide insights into our data, we create narratives that help contextualise the data and unlock the full potential of the GBI survey.

Business Luxury

Charities: Making a difference with GBI, 2021

COVID-19: Stress testing ESG, 2020

CSR: Where Profits Meet Ethics, 2018

Opportunity Knocks: Safeguarding and Harnessing Data, 2018

Business Travel: The Value of Experience, 2018

The Power of Influence, 2018

Electric Vehicles: The Future of Luxury Car Sales? 2021

The Middle East and Africa: Strongholds for luxury clothing, 2020

Disruptive Trends: Key Drivers of Luxury Consumption, 2020

A Passion For Motoring, 2019

The Changing Face of Luxury Travel, 2019

Luxury at 38,000ft, 2019

Finance Media and Technology

Good times for risktakers, 2021

Safe As Houses? Luxury Real Estate Investment, 2020

High Stakes Finance, 2019

High Net Worth Individuals: The Successful Few, 2018

Podcasts: Multiplying touchpoints with high-end audiences, 2021

Beyond Reach: Engaging a Core Audience, 2020

In the battle for trust, media brands can be assertive, 2019

Sports Sponsorship: Playing it Right, 2018

Technology; Friend or Foe?, 2017


GBI in Africa, 2022

GBI in APAC, 2022

GBI in Europe, 2022

GBI in the Middle East, 2022

GBI in the USA, 2022

Interactive Dashboard 

Audience Data 2019     Market Data & Profiling 2019     Statements & Opinions 2019

Audience Data 2018     Market Data & Profiling 2018     Statements & Opinions 2018

For more information on the Global Business Influencers survey please contact: James Torr or Matthias Gitschel

Copyright Ipsos 2022
No part of the GBI Interactive Dashboards (or any other data associated with the survey) may be reproduced without written permission of Ipsos. Only subscribers of the survey are entitled to publish extracts from the dashboards and to use it for commercial or promotional purposes.

Case studies

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