The Immersive Web: What brands need to know about consumers and their engagement with the metaverse
In partnership with Nokia, as we deliver expert insights and market data into consumer activity within the immersive web experiences.
Aimed at supporting brands and companies as they evolve their strategies for the metaverse and immersive internet, we will unpack key topics such as:
How the immersive web fits into the wider context of people, society, and culture? With Kelly Beaver MBE, Chief Executive at Ipsos, will share the top social trends impacting technology use and consumer needs.
What is the current awareness, behaviour, and interest in immersive experiences, among consumers? Ipsos experts Ffion Thomas and Jordana Moser will examine data from Ipsos' new syndicated Immersive3E tracker, including opportunities for sectors and the benefits of virtual vs. real-world interactions.
How are Gen Z engaging with the metaverse? How do they work, play, and socialise? And how do they want to see it develop in the future? Stefan Kindt, Head of Cloud Market Development at Nokia and Stephen Johnson Director at Ipsos will share findings from an exciting new study conducted in the metaverse.
The session will be rounded off with a panel discussion and a chance to ask questions of our experts.