Choose your market:

United Kingdom

Ipsos
Innovation & Knowledge : Media & Brand Communication

Innovation & Knowledge

Media & Brand Communication

What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap

In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
25 April 2022
Media & Entertainment
Media & Brand Communication

Embracing constraints is key to effectiveness: 2021 Effie UK Report

Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.
25 March 2022
Media & Entertainment

Features

Discover Ipsos UK Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos UK Research Highlights

See also: