In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.
Ipsos UK Research Highlights
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
What can we learn from one of the most high-profile and record-breaking pieces of content from the past year?
Getting an accurate and complete answer to the question of who you compete with is critical.
This new report, with Samsung Ads, provides a comprehensive picture of European connected TV viewers and how they engage with TV content.
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
For the third year, Lloyds Bank commissioned Ipsos to research the ‘Essential Digital Skills’ of the UK adult population and has launched the results from the first wave of research since the start of the COVID-19 pandemic. This research is conducted on behalf of the Department for Education and follows the launch of the Consumer Digital Index earlier in the year, which measures the digital and financial lives of the UK population.
Ipsos has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.
The power of positive representation for a better society and a more successful brand.
In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.