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Innovation & Knowledge : Media & Brand Communication

Innovation & Knowledge

Media & Brand Communication

The Digital Harms Bill: Few doubt the need, many doubt the delivery

It has been recently announced that the Digital Harms Bill (that has been inching closer to its third reading in the House of Commons for months), has been put on hold. For the Government, this bill has been trumpeted as a 'milestone in the fight for a new digital age'.
9 August 2022
Public Sector
Media & Brand Communication

MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
8 August 2022
Media & Entertainment

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