The Power of Holistic Insights

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Ipsos PoV - The Power of Holistic Insights

Traditionally, research into the treatment of patients focuses purely on the healthcare professionals' perspective - but, crucially, this does not always reflect treatment in the real world which is influenced by multiple stakeholders and myriad external factors.

In this webinar and paper, Ipsos uses multiple data sources to illustrate why the treatment of breast cancer in the real world may deviate from current treatment guidelines. Specifically, we draw on: 

  • Physician insights: real-world evidence (RWE) from doctors treating breast cancer
  • Pathologist insights: perspectives on biomarker testing in breast cancer
  • Patient insights: social intelligence analysis of breast cancer patients' attitudes and unmet needs
  • Payer insights: expert guidance from Ipsos' market access team on the payer perspective.

We go on to explore the different approaches and frameworks that can enable the integration of these insights and generate a holistic view - and, ultimately, hypothesise on why these disparities may exist and what can be done about it. 

Webinar speakers:

Chris Teale, Senior Vice President, Pricing and Market Access

Alessandra Franceschetti, Director, Oncology

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