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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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What matters to the public in Neuroscience and Mental Health research?
This is a report of findings from a public dialogue carried out by Ipsos and commissioned by the Wellcome Trust. The dialogue aimed to better understand the interests and priorities of the public across a full range of Neuroscience and Mental Health research.
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Opinion Polls: Why they remain the reference
The last year has seen opinion and election polling subjected to both criticism and praise. Here we review the evidence, looking particularly at recent experiences in the US, UK, France and the Netherlands.
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Understanding the General Election using Neuroscience
New research published today by Ipsos provides an insight into not just what people say about voting intention and support for parties / candidates, but also the conviction of these views.
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Ipsos Views: Is the Behavioural Lens Out of Focus?
Using behavioural science to get closer to the consumer.
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Ipsos Views: Clearing the Fog on Neuroscience
Clearing the Fog on Neuroscience addresses some of the misunderstandings around what neuroscience is and what it can and can't do.